#Japan #Tokyo #Beauty Products #RIMMEL LONDON #Lip Butter Balm

Introducing RIMMEL LONDON's Oh My Gloss Lip Butter Balm

RIMMEL LONDON, an iconic London-based cosmetics brand, has announced the upcoming launch of their revolutionary Oh My Gloss Lip Butter Balm on September 12, 2025, under the direction of President Shosaku Yamamori from Coty Japan. This lip balm promises a luxurious, buttery texture that melts into your lips, providing intense hydration and a hint of color that brightens your complexion.

Key Features of the Oh My Gloss Lip Butter Balm

1. Buttery Texture: The balm has a rich, creamy texture that glides smoothly onto the lips, leaving them feeling plump and soft. It's the perfect solution for those who crave a high-moisture formula and a comfortable wearing experience.

2. Intense Hydration: Packed with nourishing ingredients like squalane, avocado oil, and sodium hyaluronate, the Oh My Gloss Lip Butter Balm hydrates your lips all day long. Its unique wrapping effect helps seal in moisture, ensuring your lips stay refreshed.

3. Gorgeous, Natural Tint: This innovative lip balm doesn't just provide hydration; it also gives your lips a natural flush of color. The new formula ensures that the color seamlessly blends with your natural lip tone, enhancing your overall appearance.

4. User-Friendly Applicator: Designed to contour to the shape of your lips, the specially crafted applicator makes it easy to apply your lip balm effortlessly.

5. Delightful Scent: Enjoy the sweet aroma of vanilla with every application, making your lip care routine more enjoyable.

6. Vegan Formula: Committed to ethical beauty, RIMMEL LONDON ensures that the Oh My Gloss Lip Butter Balm is cruelty-free, containing no animal-derived ingredients and no animal testing.

The Product Launch and Color Range

The Oh My Gloss Lip Butter Balm debuts on September 12, 2025, with an exclusive pre-launch at Loft starting August 29, 2025. It will be available in six enticing shades:

• - 000 Vanilla Frost
• - 001 Latte Delight
• - 002 Bubblegum
• - 003 Mellow Mocha
• - 004 Red Velvet
• - 005 Coral Breeze

Each 15mL tube is priced at 1,540 yen (including tax).

How to Use

• - Apply the balm alone for a natural, hydrated finish.
• - Layer it over your favorite lipstick for enhanced color and shine.
• - Use the clear shade as an overnight hydrating lip mask for a plush feel by morning.

About RIMMEL LONDON

With a legacy spanning over 180 years, RIMMEL LONDON stands as one of the oldest cosmetics brands worldwide, making its mark since its inception in London. Celebrating 17 years in Japan, RIMMEL remains beloved for its commitment to helping everyone express their unique beauty.

Brand Philosophy

RIMMEL LONDON is anchored in the belief that beauty is personal. Their motto, “I DEFINE BEAUTY, I DO,” encourages individuals to embrace their unique charm and authenticity. RIMMEL aims to inspire freedom and confidence, inviting everyone to discover new facets of their personality and explore bold beauty choices.
For more details, visit the official RIMMEL website at rimmellondon.jp or follow them on social media platforms like Instagram and X.