#Japan #Tokyo #Young Adults #Plastic Surgery #Male Beauty

Exploring the Growing Trend of Cosmetic Procedures Among Young Adults

In a recent survey conducted by Seishin Aesthetic Clinic, it has been revealed that 39.5% of young adults in their twenties are considering or have experienced cosmetic procedures during summer vacation periods. This finding sheds light on the increasing acceptance and interest in aesthetic treatments, particularly among this age group. The survey captured the views of 400 participants living in the Tokyo metropolitan area, consisting of an equal number of men and women.

Survey Highlights

1. Significant Interest in Cosmetic Procedures

The survey highlighted that approximately 21.6% of respondents had either considered or undergone a mini cosmetic procedure, which may include treatments like double eyelid surgery, injections, and skin rejuvenation methods. A breakdown shows that 10.3% had already undergone such procedures, while 11.3% had considered trying.

The Growing Acceptance of Aesthetic Treatments
More recent findings from a report published by the Japanese Ministry of Health, Labour and Welfare in 2024 indicated that a significant number of females (10-20 years old) and males in their twenties have no reservations or discomfort regarding undergoing beauty treatments. Our current survey reinforces the increasing demand for cosmetic procedures among younger demographics.

2. Summer as the Optimal Time for Procedures

Among those who have considered or undergone these cosmetic treatments, nearly 39.5% mentioned 'summer vacation' as the preferred time, followed by the year-end and New Year period at 29.1%. The choice of summer is likely attributed to the availability of ample recovery time after procedures, making it easier to deal with any downtime such as swelling.

3. Gender Differences in Motivations

When asked about the motivations behind their decisions, over half of the respondents, regardless of gender, stated that they wanted to feel more confident in themselves. However, a stark contrast emerged when it came to the motivations related to romance and attraction. Specifically, 30.3% of men indicated that they sought cosmetic enhancement for romantic pursuits, which is more than double the 15.1% of women who expressed the same.

4. Differing Attitudes Towards Cosmetic Procedures

The survey also examined general attitudes towards cosmetic procedures. Among the women interviewed, the most common sentiment (36.5%) was a flexible stance, stating that opinions were subjective and dependent on the individual. In contrast, 50.5% of men expressed feelings of resistance towards cosmetic surgery, indicating a notable difference in perspectives between genders.

Research Overview

• - Target audience: 400 individuals residing in Tokyo, Kanagawa, Chiba, and Saitama, aged in their twenties
• - Methodology: Online survey
• - Research period: May 23 - May 26, 2025

About Seishin Aesthetic Clinic

Living by the motto, “seriously committed to beauty medical care,” Seishin Aesthetic Clinic aims to elevate transparency in the cosmetic surgery sector. Celebrating its 30th anniversary in 2023, it has established itself as a leading voice in aesthetic treatments across Japan, promoting advanced regenerative beauty medical practices. With multiple clinics such as Sapporo, Roppongi, and Yokohama, the commitment to patient-centric approaches sets them apart in the industry.
Specializing in a variety of cosmetic procedures, more than 90% of their doctors hold specialist qualifications, ensuring the highest standards in surgery and care. The clinic promotes continual professional development through extensive training and workshops, enhancing the skills of healthcare professionals in the field.

For land-and-sound professionals, the clinic welcomes inquiries related to interviews with doctors, allowing opportunities for personal consultations and experiences of treatments, contributing to a deeper understanding of aesthetic medicine.

This research not only highlights the current trends but also reflects broader societal changes in the acceptance and pursuit of aesthetic treatments among younger generations. As awareness and interest continue to grow, it will be interesting to see how this impacts beauty standards and healthcare practices in the future.