Free Webinar on AI Overviews: Unlocking the Future of SEO
On July 11, 2025, from 12:00 PM to 1:00 PM, LANY Co., Ltd., a prominent digital marketing agency based in Shibuya, Tokyo, is hosting a free webinar focused on the groundbreaking features of AI Overviews. This innovative function introduced by Google changes how information is summarized and displayed at the top of search results, raising important questions about its implications for SEO strategies.
Understanding AI Overviews
Google's AI Overviews feature allows artificial intelligence to condense information from various sources, showcasing it prominently in search results. This has led to an increase in zero-click searches, where users find the information they need without needing to click through to a website. Recent studies indicate that this has resulted in a staggering 34.5% drop in click-through rates (CTR) for many webpages.
In our upcoming webinar, we will delve into the challenges that AI Overviews pose to traditional traffic-driving strategies. The main focus will be on how businesses can adapt and leverage their content to have it 'quoted' by AI and mentioned on other pages effectively.
Practical Solutions for SEO Success
During the webinar, we will cover essential strategies to improve reference and mention rates, such as:
1.
Enhancing Quotation Rates: Learn how to create content that AI tends to reference, thus increasing your brand's visibility in search results.
2.
Boosting Mention Rates: Discover methods to ensure your content gets cited by other sites, enhancing your domain authority and driving traffic back to your website.
Moreover, we will introduce practical prompts and examples of how to create AI-friendly texts. Tools like ChatGPT and Gemini will be showcased as excellent editing partners, streamlining your content creation process.
Exclusive Benefits for Participants
All attendees will receive a special handout: the 'AI Overviews Strategy Prompt Collection.' This useful guide will help optimize your company's search strategies when implementing AI Overviews.
Webinar Agenda
- - What are AI Overviews?
- - The impact of AI Overviews on search strategies
- - The logic behind AI Overviews
- - Strategy #1: Increasing Quotation Rates
- - Strategy #2: Enhancing Mention Rates
- - Utilizing AI: Practical tips for content improvement prompts
- - Q&A session
Registration Details
To register, please fill out the application form linked below:
Webinar Registration Form
The registration is free, and we invite up to 500 participants. Please note that spots are limited, and if the number exceeds capacity, a lottery will determine who can participate. You will be informed of your registration status by 12 PM the business day before the event.
Important Information
Please refrain from recording the webinar. We also kindly ask that employees from competing companies do not register.
About LANY Co., Ltd.
LANY Co., Ltd. specializes in SEO consulting and digital marketing support, providing services to a wide array of clients ranging from leading companies to individual website owners. With a dedicated team, they are at the forefront of SEO support in Japan.
For more information about LANY's services, visit our official site:
LANY Official Site.
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SEO Newsletter Subscription.
Location: 16F, WeWork, 5-27-5 Sendagaya, Shibuya, Tokyo, Japan.