SOFTSWISS Launches Innovative Prediction Market Solution for Global Businesses

In a significant move for the gaming industry, SOFTSWISS, an international software provider, has launched its new product, SOFTSWISS Prediction Markets. This innovative B2B solution is designed particularly for online casinos and sportsbooks looking to tap into the rapidly expanding market of event-based wagering.

The prediction market operates on a fixed-odds model, making it accessible without the intricate mechanics typical of peer-to-peer (P2P) exchange systems. This approach allows operators to target audiences beyond the conventional sportsbook demographic, creating more opportunities in the ever-evolving landscape of gaming.

A New Generation of Betting

Players now have the opportunity to wager on binary outcomes concerning real-world events across diverse fields such as politics, economics, technology, and culture. SOFTSWISS Prediction Markets can either be employed as an independent iFrame widget or seamlessly integrated into the existing SOFTSWISS Sportsbook. Current partners can expect a launch time of just two to three days, while new operators can get up and running in about three weeks.

The potential for growth is evident. In the United States alone, annual trading volume surged from approximately $300 million in 2024 to a forecasted $40 to $50 billion in 2025. While competitors like Polymarket and Kalshi have experienced significant trading volume, many traditional iGaming operators have yet to capitalize on this promising market.