Assisted Living Locators Welcomes Felicia Sanders as New Brand Leader

Assisted Living Locators Appoints Felicia Sanders as New Brand Leader

On December 18, 2024, Assisted Living Locators announced the appointment of Felicia Sanders as its new Brand Leader. This notable transition comes as Angela Olea, the founder and a pivotal figure in the company since its inception in 2003, steps down from her long-held position. Felicia brings with her a wealth of experience in franchise operations, making her a fitting choice to lead the company into its future.

Sanders is recognized as a seasoned professional in the franchise industry, having held various leadership positions across well-known brands like Massage Envy and Mrs. Fields/TCBY Famous Brands. Most recently, she served as Vice President of Operations at Woodhouse Spas, where she played an integral role in boosting profitability and achieving operational excellence. Her robust background encompasses business analysis, team development, expansion strategies, and extensive training for franchisees, equipping her with the skills necessary for her new role.

Ryan Parsons, CEO of Evive Brands, expressed his enthusiasm regarding Felicia's onboarding, noting her deep understanding of franchise operations and her hands-on approach to mentorship as key attributes that will aid in guiding Assisted Living Locators. "We are thrilled to welcome Felicia to the Assisted Living Locators team. Her expertise makes her the ideal leader to navigate the brand’s next chapter of growth and innovation," Parsons stated.

What sets Sanders apart is her unique perspective gained from being a former franchise owner. This experience allows her to empathize with the challenges and opportunities faced by current franchisees. She emphasizes the importance of relationship-building, strategic troubleshooting, and profit-driven initiatives in her leadership philosophy. "I am honored to join Assisted Living Locators and build upon the incredible legacy Angela has established," said Sanders, reflecting on the significance of her new position.

As Assisted Living Locators is a frontrunner in the senior placement and referral sector, consistently earning spots among Entrepreneur's Franchise 500 and Inc. 5000 lists, Sanders is expected to fortify the brand’s commitment to exceptional service for seniors and their families. The company provides a no-cost service designed to aid families and seniors in finding suitable care solutions — including options for independent living, assisted living, and memory care.

Looking ahead, Sanders aims to collaborate closely with the brand's franchise network to continue delivering compassionate, high-quality services. Her tenure promises to uphold the company’s commitment to excellence, ensuring that it not only retains its esteemed reputation but also enhances its outreach.

Assisted Living Locators continues to impress with its specialized services, helping families make informed decisions regarding senior care, and under Sanders’ leadership, it plans to maintain its trajectory of growth and innovation. This marks a crucial moment for the brand as it prepares for new collaborations and wider community engagement. The future looks promising as Sanders steps into her role, bringing fresh ideas and a dynamic approach to the forefront of senior care services.