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Midea's Sustainable Innovations at MCE 2026

On March 31, 2026, Midea showcased its innovative service ecosystem at the MCE 2026 event, emphasizing the theme "Green Vision, Blue Future." The exhibition highlighted the company’s commitment to sustainability through the launch of cutting-edge heating and cooling solutions, as well as the evolution of its professional service network.

Midea’s presentation was led by key executives, including Alex Zhu, Dennis Lee, Meteor Liu, and Alberto Di Luzio, who collectively underscored the integration of product excellence with a comprehensive service approach. The introduction of the "Midea HVAC Professional Service System" signifies a new era in service delivery, encompassing the entire lifecycle of Midea's products.

Key Components of Midea's Service Ecosystem

1. Midea Club: This initiative acts as a global installation incentive program, currently operating in 21 countries with over 210,000 registered members. With over 400 million installations completed, members can earn rewards, access free training, and gain insights through AI tools, thus cultivating a vibrant installer community.

2. Midea Solutions Hub: Collaborating with local partners, Midea offers spaces for product presentations and customization, serving as collection points for installers, easing their daily workflow.

3. Blue Service - Midea Academy: Representing the backbone of Midea’s technical support, this network boasts over 170 service centers in Italy alone. It includes specialized Blue-Service Hubs that serve as micro-logistics centers for original spare parts, ensuring quick, high-quality service along with training that boosts brand presence and trust locally.

In a notable display of collaboration, Midea participated in a roundtable discussion with the Italian HVAC association Assoclima, focusing on how installers can drive the energy transition. The dialogue revolved around the shift from a product-centric to an integrated "product + service" model, discussing crucial issues like installation standardization and enhancing professional competency to build stronger customer trust.

Innovative Product Showcase

In conjunction with the service perspective, Midea exhibited an impressive array of flagship products and regional success stories.

• - Residential Air Conditioners (RAC): Noteworthy was the introduction of Midea’s R290 split AC units in Malta, setting a precedent for the rest of Europe. The H-Pack indoor heat pump, recognized for its installer-friendly design with the MCE Excellence Award, was also a highlight. The PortaSplit series, which TIME magazine hailed as one of the "Best Inventions of 2025," launched its new PortaSplit Cool variant, capturing significant attention. Additionally, the Solstice product features AI energy-saving functionality, reducing consumption by over 30%, while MHELIOS offers a dynamic energy management and storage solution.

• - Midea Building Technologies (MBT): Focusing on commercial solutions, MBT unveiled the V9-VRF system utilizing R32 refrigerant, along with a comprehensive lineup of R290 heat pumps and cooling systems designed specifically for data centers, achieving Power Usage Effectiveness (PUE) ratings as low as 1.2.

• - Kitchen and Water Heating Appliances: In alignment with European energy transition goals, Midea presented their A++ energy-efficient heat pump water heaters, low-NOx gas water heaters, and solar-integrated models designed to sync seamlessly with private photovoltaic systems. These solutions are engineered for durability, particularly in hard water conditions, catering to compact living spaces.

Midea’s relentless innovation, cutting-edge technologies, and the advancement of its service and partner program are poised to redefine the HVAC industry. This ambitious unveiling at MCE 2026 propels Midea into a leading role in shaping the future of sustainable building technologies.