Ureru Net Advertising Group's New Sales Support Function: Mieruka SFA
The Ureru Net Advertising Group, headquartered in Fukuoka, Japan, has unveiled the Mieruka SFA, a new sales support feature from its subsidiary, SOBA Project. This tool is designed to work with their existing online business meeting platform, Mieruka Cloud, showcasing a forward-thinking approach to sales activity management through automation and visualization.
Seamless Integration of Sales Data
Mieruka SFA offers the unique advantage of automatic integration of online meeting data without requiring any additional configuration for existing Mieruka Cloud users. Previously, sales representatives had to manually input meeting summaries and customer details into their CRM or SFA systems. With Mieruka SFA, information such as meeting history and participant details is automatically captured, reducing manual entry work and enhancing data accuracy simultaneously. This integrated design offers a cohesive operation from sales discussions right through to customer management.
Centralized Management and Visualization of Sales Activities
With the Mieruka SFA, sales teams can now effortlessly manage and visualize various types of sales activity data, consolidating key information in one accessible location. Key features include:
- - Customer Information Management: Centralized management of corporate profiles, contact details, and communication history.
- - Deal Progress Monitoring: Visualization of deal statuses, likelihood of success, and projected sales figures.
- - Daily Report Management: Creation and sharing of daily sales reports to enhance transparency of activities.
- - Real-Time Dashboard: An overview of the entire team’s sales pipeline, available in real-time.
These features empower sales managers to quickly gauge the status of team activities and deal progression, while allowing sales representatives to focus on selling rather than administrative tasks.
Unique Strengths of an Integrated Option
Unlike traditional SFA products that often require external integration with different vendors, Mieruka SFA stands out as a cohesive option built right into the Mieruka Cloud platform. This integration eliminates the need for additional development and setup, allowing for immediate automatic linking of sales data following the addition of the feature. The ability to manage everything from online meetings to customer management and daily reports on a single platform offers Mieruka SFA a significant competitive advantage. Furthermore, this tool is expected to contribute to increased customer value as an upsell opportunity for existing Mieruka Cloud clients.
Future Developments
Looking ahead, the SOBA Project is committed to ongoing enhancements of Mieruka SFA. Upcoming features are expected to include AI-driven analytics for monitoring deals, automated sales forecasts, and the generation of meeting insights by linking recorded discussions from Mieruka Cloud. This capability, made possible by the integration between the online meeting platform and SFA, aims to add substantial value to users.
Additionally, plans are in place to leverage AI technologies from Ureru's AI marketing division, gradually advancing intelligent solutions for comprehensive sales activities.
While the immediate impact on the consolidated earnings of Ureru Net Advertising Group is anticipated to be modest, a positive contribution is projected for the fiscal year ending July 2026.
As Ureru Net Advertising Group continues to innovate by merging visual communication technologies with artificial intelligence, the focus remains on sustainable business growth and enhancing corporate value.
Company Information:
- - Name: Ureru Net Advertising Group
- - Headquarters: Fukuoka, Japan
- - CEO: Munemitsu Uekihara
- - TSE Growth Market Code: 9235
- - Formed: January 20, 2010
- - Website: Ureru Group
- - Contact: Yuuya Goto, Executive Officer, Ureru Net Advertising Group, Email: [email protected], Phone: 092-834-5520