#China #Chery #Wuhu #Auto Parts #TIGGO 9

Chery's New Distribution Center: Revolutionizing Auto Parts Supply in the Middle East

On December 19, 2024, the Chery Group officially inaugurated its Middle East Regional Spare Parts Distribution Center, strategically located to enhance its logistics capabilities within the region. This center stands as the largest of its kind in the Middle East, marking a significant milestone for the Chinese automotive brand. With a mission dedicated to achieving customer satisfaction, Chery aims to provide high-quality vehicles alongside exceptional service.

Strategic Location and Capacity

The new distribution center is positioned near the Jebel Ali Port and Al Maktoum International Airport, providing Chery with a significant logistical advantage. This prime location enables the company to quickly respond to market demands for auto parts across the region. The facility is equipped to store over 20,000 types of spare parts, catering to an extensive range of Chery models available in the Middle Eastern market. This ensures accurate and timely deliveries, crucial for maintaining the satisfaction of Chery’s customer base.

State-of-the-Art Logistics

Chery’s distribution center boasts cutting-edge logistics infrastructure, staffed by multilingual experts who exceed industry standards. With 14 cross-docking bays, the facility enhances cargo throughput remarkably. The implementation of advanced logistics management systems and optimized warehouse structures has led to breakthroughs in delivery efficiency. This development not only reduces transit cycles but also guarantees faster and more effective service for customers.

Supporting Brand Growth

The opening of this spare parts distribution center is a critical component of Chery's globalization strategy, reflecting the company's deep understanding of regional market needs. This initiative is set to bolster Chery's brand image and market presence in the Middle East, laying a strong foundation for the company's long-term development in the region.

Launch of the TIGGO 9

Coinciding with the opening of the distribution center, Chery also introduced its latest SUV model, the TIGGO 9, in the United Arab Emirates and Kuwait. Advertised under the slogan "One Step Ahead," the TIGGO 9 combines top-quality performance with innovative features, emphasizing the motto "Safety is the Greatest Luxury." This new addition to Chery's lineup further addresses the increasing demand for high-end vehicles in the Middle East.

In summary, Chery's strategic establishment of the largest spare parts distribution center in the Middle East marks a significant move towards enhancing service capabilities and satisfies customer needs efficiently. As Chery continues to expand its operations, initiatives like these underscore its commitment to quality, service, and customer satisfaction in the competitive automotive market.