OPENLANE's Transition to New Ticker Symbol Reflects Growth and Transformation

OPENLANE Changes Stock Ticker to OPLN

OPENLANE, Inc., known as a prominent player in the digital marketplace for wholesale used vehicles, has announced a significant change to its stock ticker symbol. As of December 26, 2025, the company will transition from its current symbol, “KAR”, to a new designation, “OPLN”. This decision is more than just a change in letters; it represents a strategic alignment of the company's evolving identity and business goals.

A Shift in Identity

Peter Kelly, the CEO of OPENLANE, explains that this change is a continuation of the company’s journey since it rebranded itself to OPENLANE two and a half years ago. The company's mission has been clear: to simplify wholesale operations for their diverse customer base, which includes automotive manufacturers, dealers, rental businesses, fleet operators, and financial institutions. The rebranding was aimed at capturing the essence of their mission and enhancing the customer experience.

Kelly articulated that since the rebranding, the company has undertaken a comprehensive transformation regarding its business strategies and technologies. These advancements have significantly enhanced the customer journey, making it easier for those involved in the automotive industry to navigate wholesale transactions.

Industry Leadership

OPENLANE has positioned itself as a leader in off-lease remarketing, which demonstrates its strength in a competitive landscape. The company has witnessed growth in both transaction volumes and market share in the large dealer-to-dealer sector, further cementing its status as a vital player in the automotive marketplace. By adopting the ticker symbol “OPLN”, OPENLANE seeks to better align its investor identity with its brand, reflecting the comprehensive changes the company has achieved over the past few years.

No Action Required by Shareholders

Importantly, shareholders aren’t required to take any action regarding this change. The transition will occur seamlessly at the opening of trading on the specified date. This convenience allows investors to continue focusing on their strategies without the hassle of making adjustments.

Commitment to Innovation and Value

OPENLANE's commitment to transforming the buying and selling experience in the automotive space aligns with broader trends toward digitalization in retail and wholesale markets. The company is determined to uphold its reputation by providing innovative products and services that facilitate a faster, fairer, and more transparent marketplace.

The firm’s headquarters in Carmel, Indiana, serves as a hub for its operations, supporting employees across several countries, including Canada, Europe, Uruguay, and the Philippines. This global footprint indicates OPENLANE’s broad reach in establishing itself as an essential resource for customers in the automotive sector.

To stay informed about OPENLANE's developments and strategic directions, individuals can visit their official website and access the latest news updates relevant to the company.

In conclusion, the shift to the ticker symbol OPLN is an essential step in OPENLANE's journey, reflecting its growth, innovation, and leadership in the automotive marketplace. As the company continues to evolve, this change will help reinforce its vision to make wholesale transactions more accessible and beneficial for all stakeholders involved in the automotive industry.