Daiwa Zaitaku Launches Innovative Taxi Video Advertising in Tokyo

Daiwa Zaitaku Co., Ltd., led by CEO Masaki Fujiwara, has recently embarked on a remarkable initiative aimed at enhancing customer engagement in the real estate sector. Starting from July 7, 2025, the company has begun airing a series of video advertisements in taxis throughout Tokyo. This advertising strategy is part of their broader asset value co-creation business, which leverages the real estate and construction industries to provide superior customer experiences.

The Video Contents

The newly launched video ad features an interview with CEO Fujiwara, integrated into a travel information show titled "HEADLIGHT." In this segment, Fujiwara elaborates on the company's core ethos of prioritizing client needs above all else. He addresses a critical question: Why does Daiwa Zaitaku refrain from selling properties if they do not promise beneficial returns for clients? Fujiwara passionately shares the philosophy behind their decision-making process, underscoring the company's unwavering commitment to a customer-first approach.

The video begins with MC Kasumi Mori providing context on the growing interest in real estate investment, setting the stage for Daiwa Zaitaku's unique initiatives. Fujiwara takes the opportunity to clarify, "When we determine that real estate investment isn’t in the best interest of our clients, we do not sell properties. I believe that is the most honest approach we can take." This statement highlights the company’s dedication to prioritizing long-term investment returns over short-term profits, reinforcing their belief that trust and integrity are paramount in their dealings.

As the video nears its conclusion, Fujiwara reaffirms that Daiwa Zaitaku aims to maintain an open and honest dialogue with clients, ensuring they feel confident in their investment decisions. The company's commitment to high customer satisfaction and rich asset creation represents an earnest strategy to support clients in enhancing their financial well-being.

Advertising Details

The video advertisement will be showcased from July 7 to August 3, 2025, across the 23 wards of Tokyo, as well as in the Musashino and Mitaka areas. The ads will be broadcasted in taxis equipped with the 'S.RIDE' and 'DiDi' ride-hailing applications, although a few vehicles may not carry the ads.

To view the advertisement online, interested parties can access it through the following link: Watch the Video.

Daiwa Zaitaku is adamant about continuing its commitment to customers and stakeholders, proactively seeking avenues to enhance the quality of life for clients, employees, and partners. Their vision transcends national borders, aiming not only to contribute to the advancement of Japan but also to foster growth on a global scale through sincere and effective business practices.

About the Company

Founded in July 2013, Daiwa Zaitaku is headquartered in Shibuya, Tokyo, and maintains a secondary office in Osaka. The company specializes in asset value co-creation, focusing on real estate and construction sectors to drive innovative solutions and client-centric strategies.

Contact Information:
Daiwa Zaitaku Co., Ltd.
Tokyo Headquarters:
2-17-1 Shibuya, Shibuya-ku, Tokyo 22F Shibuya Akushu
TEL: 03-6805-0325
FAX: 03-4333-7721
Osaka Office:
3-1 Ofukucho, Kita-ku, Osaka 35F Granfront Osaka Tower B
TEL: 06-6147-4104
FAX: 06-6147-2103
Website: Daiwa Zaitaku

For inquiries regarding this release:
Daiwa Zaitaku Public Relations: Nagakura
Phone: 050-5536-9317
Email: info@yamatozaitaku.com