#Japan #Osaka #Hair Care #Qurap #Frizz Control

Introducing Qurap’s New Series for Frizzy, Wavy Hair

On July 23, 2025, Qurap, the beauty brand known for its wrapping care line, will launch an innovative series designed specifically for individuals troubled by frizzy, wavy hair. This new lineup includes the "Wrapping Control Shampoo and Treatment," set to hit the official online store and various e-commerce platforms, followed by a nationwide rollout across variety shops and drugstores starting August 1, 2025.

Background of Development

As the trend for high-color styling grows, so does the demand for effective "wave care" products. Understanding the need for diverse hair care, Qurap launched the "Wrapping Moisture" series in April 2024, providing robust solutions against damage. This new series has already garnered significant attention, with a customer satisfaction rate of 94.8% concerning the smoothness of hair for those who color or bleach their hair. It has also received accolades in beauty magazine awards.

Targeting mainly customers in their twenties and thirties, Qurap aims to celebrate individuality through hair care, allowing users to enjoy trendy hairstyles like umbrella colors and root colors without compromising on hair health. However, many consumers report challenges such as dryness and frizz, leading to an increasing segment in the market focused on wave hair care, prompting Qurap's decision to launch this new series.

Addressing Frizzy, Wavy Hair

Frizzy, wavy hair often results from the loss of moisture and lipid balance within the hair due to damage, leading to a coarse and unmanageable texture. The Qurap series pays special attention to CMC (Cell Membrane Complex), which plays a crucial role in maintaining hair softness and moisture balance. By reinforcing the internal structure of hair, Qurap aims to restore the flexibility and luster of hair that has lost its health due to various stress factors.

Product Features

1. Advanced Formula Enriched with CMC: This series features a unique blend of penetrating ceramides and vitamin C derivatives, known for enhancing shine and smoothness in frizzy hair. These ingredients work together to repair and moisturize damaged hair, ensuring a silky finish.

2. Gentle Cleansing with Protein Protection: The shampoo is formulated with amino acids that gently cleanse the hair while preserving its protein structure, effectively preventing color from fading after salon visits.

3. Rich Repair and Moisturizing Ingredients: The line includes effective ingredients like hydrolyzed keratin and various ceramides that restore and maintain hair moisture, making it suitable for post-coloring and perm care.

4. Delightful Fragrance: Each product in the series also features a natural blooming fragrance that encapsulates the essence of elegant flowers and fruits. The aromatic combination of jasmine, rose, and geranium adds a touch of luxury to the hair care experience.

Product Overview

• - Qurap Wrapping Control Shampoo: Price: ¥1,540 (440ml)
• - Qurap Wrapping Control Treatment: Price: ¥1,540 (440g)
• - Set (Limited Availability): Price: ¥2,464

In addition to the new line, existing products like the Wrapping Moisture series will also continue to be available.

Conclusion

By embracing the concept of wrapping care, Qurap is committed to helping individuals with damaged hair rediscover their confidence and enjoy styling freedom. The introduction of this new series not only reflects current trends but also positions Qurap as a forward-thinking leader in the hair care market. Experience the joy of beautifully styled hair that feels as good as it looks, and embrace your individuality with Qurap.

For more details, visit the official Qurap website or check out their social media profiles on Instagram and X.