#USA #Las Vegas #Tourism #Campaign

Las Vegas Unveils New Campaign

Las Vegas, often hailed as the entertainment capital of the world, is doubling down on its iconic identity with the launch of a revitalized marketing campaign centered around the beloved phrase, "Welcome to Fabulous Las Vegas." This campaign is more than just advertising; it represents a recommitment to the magical essence that Las Vegas embodies, promising to maintain its legacy of exceptional hospitality and unforgettable experiences.

Since its inception in 1959, the "Welcome to Fabulous Las Vegas" sign has welcomed over 1.5 billion visitors from across the globe. This landmark not only greets people but also encapsulates the spirit of a city built on the foundations of fun, euphoria, and escape. As the expectations of visitors evolve, Las Vegas has recognized the necessity to adapt while remaining committed to its core values.

A Multifaceted Approach

The new campaign will roll out over the coming weeks and includes a range of innovative platforms including television broadcasts, unique experiences, special promotional offers, and strategic partnerships. This comprehensive approach aims to reach potential visitors where they are, capturing the essence of Las Vegas that has made it a top destination for decades.

Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority (LVCVA), emphasizes that the term "fabulous" is not just a catchy slogan but a fundamental aspect of Las Vegas' identity. He stated, "Las Vegas was built on hospitality, and this campaign is our renewed promise that as our city grows, our foundation remains unchanged. We are committed to providing fabulous experiences for every visitor, at every price point."

He went on to compare this initiative to the successful "What Happens Here, Stays Here" campaign launched over two decades ago, which has become part of the city’s culture. Hill noted that through extensive research and feedback from visitors, Las Vegas aims to inspire a sense of wonder and adventure.

Kick-Off Event

The official launch of the campaign will take place during the highly anticipated football game between the Dallas Cowboys and the Philadelphia Eagles, where a captivating 60-second advertisement will capture viewers' attention. This advertisement tells the story of a weary office worker longing for a break from her routine, who hears the alluring call of Las Vegas. As the ad unfolds, viewers are treated to vivid imagery of iconic Las Vegas locations such as Circus Circus, Fremont Street, and The Venetian, all accentuated by neon lights and lively music.

New Experiences for Visitors

In an exciting twist for visitors arriving in Las Vegas, the Terminal 1 rideshare pickup area at Harry Reid International Airport will undergo a dramatic transformation. Set to launch on September 12, the newly dubbed "Fabulous Pickups" will feature whimsical lighting, vibrant seating arrangements, and lively entertainment designed to enhance the arrival experience.

Additionally, Las Vegas plans to debut the "Fabulous Tunnel Walk" at Allegiant Stadium during the Raiders’ first home game, bringing a splash of the city’s flair to the sports arena. This immersive walkthrough will turn an ordinary corridor into an impressive display of Las Vegas splendor for players making their grand entrance.

A Bright Future Ahead

Las Vegas' commitment to its celebration of life, luxury, and thrilling experiences is reaffirmed through this campaign. As part of a broader mission, all promotional efforts will strive to present Las Vegas not merely as a destination but as a vibrant lifestyle choice.

As Kate Wik, chief marketing officer of the LVCVA, states, "For 65 years, the welcome sign has symbolized our city's commitment to providing a fabulous experience, and this campaign reaffirms that legacy. Inspired by the glow of the neon lights, this campaign will shine across the U.S., from broadcast TV to immersive in-market experiences, capturing the unmatched energy and brilliance of Las Vegas."

Eager visitors are invited to explore all that the city has to offer through the campaign, reinforcing the idea that whether visitors seek adventure, relaxation, or entertainment, Las Vegas remains an unparalleled destination. For more information on the upcoming campaign and the exciting new offerings in Las Vegas, head to the official Visit Las Vegas website.