#India #Persistent Systems #Pune #AI Innovation #User Experience

Persistent Systems Launches Experience Transformation Studio

On October 30, 2025, Persistent Systems (BSE: 533179; NSE: PERSISTENT) announced the opening of its groundbreaking Experience Transformation (XT) Studio located in Pune, India. This innovative studio serves as a hub for enterprises to create and deliver AI-powered user experiences, aiming to streamline workflows and improve outcomes throughout the product lifecycle.

The Vision Behind XT Studio

Today's businesses face intense pressure to develop distinctive digital experiences, but the challenge often lies in integrating sophisticated AI capabilities with genuine user needs. Traditionally, user experience considerations come too late in development cycles, resulting in delays and unsatisfactory returns on investment. The XT Studio seeks to address these hurdles by embedding a human-centered approach into every initiative. This ensures that the adoption of AI technology occurs not only functionally but intuitively.

The XT Studio represents more than just a physical space. It merges business strategy, UX consulting, and product engineering into an immersive environment. This allows enterprises to innovate with AI at the forefront, transforming creative ideas into intelligent and engaging experiences. By combining human insight and technology, the XT Studio sets a new standard for digital transformation, promising both accelerated innovation and lasting business value.

Features of the XT Studio

Designed with collaboration at its core, the XT Studio provides various facilities that cater to diverse needs:

• - Design Thinking and Workshop Areas: Structured environments allow for innovation sprints, journey mapping, and solution development, fostering creativity in design.
• - UX Consulting and Collaboration Zones: These areas enable co-creating environments where clients can ideate, prototype, and refine user experiences through hands-on engagement.
• - Immersive Experience Transformation Showcases: Industry-specific demonstrations bring solutions to life, showcasing their business impact.

A Co-Innovation Hub

In addition to its functional aspects, the XT Studio is poised to become a center for co-innovation, serving as a collaborative space where clients and partners reimagine user journeys. Persistent leverages its expertise in design thinking and experience consulting to help clients accelerate their time-to-value. From initial vision to execution, clients are invited to engage in the application of AI-driven methodologies throughout the entire process of experience transformation.

Expansion Plans

Persistent Systems has ambitious plans for the XT Studio, intending to expand its presence in key locations not just within India, but across the U.S., Europe, and the Asia-Pacific region. These future locations will aim to attract top-tier talent and partners to co-create solutions, reshaping how end-users experience technology today.

Reimagining Business with AI

Sandeep Kalra, CEO of Persistent Systems, emphasized the transformative power of the XT Studio, stating, "Businesses today compete on experiences just as much as on products, and AI serves as the catalyst facilitating this at scale. Our studio encapsulates a strong platform-led foundation and AI-first strategy, merging design-led thinking, advanced technologies, and deep domain expertise. It empowers our clients to challenge norms and rapidly develop solutions that resonate with their needs."

About Persistent Systems

Persistent Systems, a leader in digital engineering and enterprise modernization, offers services that include software engineering, product development, and cloud computing. With a team of over 25,000 professionals across 18 countries, the company is committed to client success and innovation, earning recognition on multiple indices, including the MSCI India Index. Its commitment to sustainability and responsibility is also underscored by its participation in the United Nations Global Compact, indicating its efforts toward aligning operations with universal principles.

With an impressive 468% growth in brand value since 2020, Persistent has emerged as the fastest-growing IT services brand, proving that their initiatives in AI innovation and user experience are paving the way for the future of technology in business.

For more information, visit Persistent Systems.