H.P.FRANCE Expands with New Concept Stores in Kumamoto and Hiroshima
On February 27, 2026, H.P.FRANCE, headquartered in Minato, Tokyo, is opening its first-ever store in Kumamoto at the Tsuruya Department Store. Following this, on March 5, 2026, another store will launch in Hiroshima at the Fukuya department store near the station. The brand aims to deliver a fresh shopping experience encapsulated by the concept of "A Twist in Everyday Life." This approach focuses on integrating uniquely designed products into daily routines while not being overly extravagant or avant-garde.
H.P.FRANCE emphasizes a careful selection of items that are personal yet subtle, showcasing colors, shapes, and materials that spark curiosity and conversation such as, "Where did you get that?" This approach not only enriches everyday outfits but also introduces a comforting rhythm to daily life. The product offerings include stylish bags from JACQUES LE CORRE, casual wear from H.P.FRANCE, and fashionable tote bags, among others, with prices ranging from ¥2,200 for accessories to ¥99,000 for high-end bags.
The inspiration behind these new stores stems from curated spaces like newsstands, museum shops, and flea markets. They aim to create an environment where the warmth of human culture is blended with everyday practicality, allowing customers to experience a narrative through selected goods. Drawing from years of creativity that H.P.FRANCE has cultivated across Europe, the new stores present a slightly refined perspective on what enriches everyday life.
The design concept for the store interiors is titled "Daily Life Terminal," resembling a vibrant marketplace. Soft, European-style decor is complemented by industrial elements, resulting in an inviting ambiance where each item stands out in a thoughtfully organized layout. Customers can navigate through the space as they might in a Parisian market or kiosk, finding unexpected treasures along the way. This engaging layout offers a delightful shopping experience, making the selection process itself a memorable component of the visit.
In conjunction with the store openings, H.P.FRANCE will introduce an exclusive collection of original items inspired by an imagined shop called "H.P.F.," which could exist anywhere in the world. These products reflect the essence of local culture and memories gathered from travels. This line features decorative items reminiscent of those found in newsstands or flea markets, thus encapsulating the beauty of serendipitous encounters. The H.P.F. collection is characterized by an intellectual yet playful design, with everyday items infused with a touch of exotic flair, bridging the familiar and the intriguing.
To commemorate the grand opening, both the Kumamoto and Hiroshima stores will offer a limited-edition novelty tote bag to customers who spend over ¥33,000 during their visit. Supplies are limited, so customers are encouraged to act quickly.
H.P.FRANCE’s range will extend beyond clothing to include bags, jewelry, and lifestyle goods, showcasing products from both domestic and international creators. The selections are made with a special emphasis on items that easily fit into one’s daily life while highlighting individuality. Accessories and bags will reflect creative colors and forms, while clothing will showcase subtle differences in silhouettes and textures. Additionally, products will be offered at accessible price points to attract a wider audience to the H.P.FRANCE experience, especially those who may not have encountered the brand before.
H.P.FRANCE Kumamoto Store
Opening Date: February 27, 2026
Location: 1F, Tsuruya Department Store, 6-1 Teitorihommachi, Chuo Ward, Kumamoto City
Phone: 096-223-5088
Hours: 10:00 AM - 7:00 PM
H.P.FRANCE Hiroshima Store
Opening Date: March 5, 2026
Location: 2F, Fukuya Hiroshima Ekimae Store, 9-1 Matsubara-cho, Minami Ward, Hiroshima City
Phone: 082-568-3586
Hours: 10:00 AM - 8:00 PM
Since its establishment in 1985, H.P.FRANCE has developed a diverse range of businesses involving fashion, lifestyle products, art, and café culture. With about 30 concept stores across Japan, as well as an active e-commerce platform, the brand is committed to fostering encounters with creative talents and celebrating the richness of cultural diversity from locations like Paris, London, Galicia, New York, and Berlin.
For more information, visit the official website at https://www.hpfrance.com and follow their official Instagram account @hpfrance_official.
H.P.FRANCE emphasizes a careful selection of items that are personal yet subtle, showcasing colors, shapes, and materials that spark curiosity and conversation such as, "Where did you get that?" This approach not only enriches everyday outfits but also introduces a comforting rhythm to daily life. The product offerings include stylish bags from JACQUES LE CORRE, casual wear from H.P.FRANCE, and fashionable tote bags, among others, with prices ranging from ¥2,200 for accessories to ¥99,000 for high-end bags.
The inspiration behind these new stores stems from curated spaces like newsstands, museum shops, and flea markets. They aim to create an environment where the warmth of human culture is blended with everyday practicality, allowing customers to experience a narrative through selected goods. Drawing from years of creativity that H.P.FRANCE has cultivated across Europe, the new stores present a slightly refined perspective on what enriches everyday life.
The design concept for the store interiors is titled "Daily Life Terminal," resembling a vibrant marketplace. Soft, European-style decor is complemented by industrial elements, resulting in an inviting ambiance where each item stands out in a thoughtfully organized layout. Customers can navigate through the space as they might in a Parisian market or kiosk, finding unexpected treasures along the way. This engaging layout offers a delightful shopping experience, making the selection process itself a memorable component of the visit.
In conjunction with the store openings, H.P.FRANCE will introduce an exclusive collection of original items inspired by an imagined shop called "H.P.F.," which could exist anywhere in the world. These products reflect the essence of local culture and memories gathered from travels. This line features decorative items reminiscent of those found in newsstands or flea markets, thus encapsulating the beauty of serendipitous encounters. The H.P.F. collection is characterized by an intellectual yet playful design, with everyday items infused with a touch of exotic flair, bridging the familiar and the intriguing.
Product Offerings from the New Stores:
- - T-shirts (6 varieties): Each priced at ¥15,400 for S/M sizes and ¥17,600 for L/XL sizes.
- - Caps (3 varieties): Priced at ¥9,900 each.
- - Tote bags (6 varieties): Priced at ¥2,200 each.
To commemorate the grand opening, both the Kumamoto and Hiroshima stores will offer a limited-edition novelty tote bag to customers who spend over ¥33,000 during their visit. Supplies are limited, so customers are encouraged to act quickly.
H.P.FRANCE’s range will extend beyond clothing to include bags, jewelry, and lifestyle goods, showcasing products from both domestic and international creators. The selections are made with a special emphasis on items that easily fit into one’s daily life while highlighting individuality. Accessories and bags will reflect creative colors and forms, while clothing will showcase subtle differences in silhouettes and textures. Additionally, products will be offered at accessible price points to attract a wider audience to the H.P.FRANCE experience, especially those who may not have encountered the brand before.
Key Brands and Products:
- - BONCOEURS: Home goods
- - H OPTICAL: Eyewear
- - JACK GOMME: Bags
- - JACQUES LE CORRE: Bags
- - MUHLBAUER: Hats
- - NACH: Jewelry
- - O SKIN & HAIR: Skin care
- - PLECO: Bags
- - SERGE THORAVAL: Jewelry
- - Makita Shoten: Umbrellas
Store Details:
H.P.FRANCE Kumamoto Store
Opening Date: February 27, 2026
Location: 1F, Tsuruya Department Store, 6-1 Teitorihommachi, Chuo Ward, Kumamoto City
Phone: 096-223-5088
Hours: 10:00 AM - 7:00 PM
H.P.FRANCE Hiroshima Store
Opening Date: March 5, 2026
Location: 2F, Fukuya Hiroshima Ekimae Store, 9-1 Matsubara-cho, Minami Ward, Hiroshima City
Phone: 082-568-3586
Hours: 10:00 AM - 8:00 PM
Since its establishment in 1985, H.P.FRANCE has developed a diverse range of businesses involving fashion, lifestyle products, art, and café culture. With about 30 concept stores across Japan, as well as an active e-commerce platform, the brand is committed to fostering encounters with creative talents and celebrating the richness of cultural diversity from locations like Paris, London, Galicia, New York, and Berlin.
For more information, visit the official website at https://www.hpfrance.com and follow their official Instagram account @hpfrance_official.
Topics Consumer Products & Retail）
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