Cadootz! Raises Over $3M in Seed Funding to Expand Nationwide Retail Presence

Cadootz! Secures Funding for National Expansion

In a significant leap forward, cadootz!, the innovative snack brand catering to children, has raised over $3 million in seed funding. Founded by food entrepreneur Rachel Mansfield and her husband Jordan Carpenter, the brand is committed to creating snacks that not only delight kids but also satisfy the health-conscious preferences of parents. With this new funding round led by Selva Ventures, cadootz! is ready to accelerate its growth trajectory and bring its wholesome snacks to a wider audience.

Founded in 2023, cadootz! has quickly amassed attention for its nutritious children's crackers. The brand's first line, which includes delectable flavors such as Cheddar, Sea Salt, and Ranch, has been particularly well-received, with the inaugural direct-to-consumer launch selling out within just two hours. This impressive demand reflects both the product's market fit and the enthusiastic backing of Rachel's dedicated community, which has grown to over 1.5 million followers.

Cadootz! aims to redefine the landscape of children's snacking by offering products that are not only tasty but also free from artificial additives. The brand’s crackers boast 5 grams of protein per serving, are certified organic, gluten-free, kosher, and devoid of seed oils, gums, and artificial flavors. Additionally, cadootz! has made a mark as the first cracker to earn certification from the Clean Label Project Purity Award, reinforcing its commitment to transparency and quality.

With plans to launch nationally in June 2026, cadootz! has partnered with a major yet-to-be-announced retailer to make it more convenient for families to access their products. This retail expansion will introduce a new family-friendly packaging design, making it easier for parents to shop for healthier snack options for their children.

Selva Ventures, known for its investments in quality-conscious brands, highlighted cadootz! as a potential leader in the kids' snack category. Kiva Dickinson, the founder and managing partner of Selva Ventures, expressed confidence in cadootz! becoming a synonymous name with trust and quality in children's snacking. Dickinson stated, "Rachel and Jordan aren’t just building a product; they are cultivating a platform that will reshape standards across the snack market."

As cadootz! prepares for its nationwide launch, the business is expanding not only its product reach but also its offerings. Alongside her role in cadootz!, Rachel Mansfield has authored multiple cookbooks and has a solid background in the better-for-you food industry, ensuring the brand is founded on expertise and passion.

Currently, products are available on cadootz.com and Amazon, where families can begin to experience the wholesome goodness that cadootz! offers. The forthcoming expansion is likely to mark a pivotal moment in the brand's journey, indicating a growing trend towards healthier snack alternatives for children everywhere. For more details about cadootz! and its range, visit their official website at cadootz.com.