Exciting Collaboration Between FamilyMart and Sanrio Virtual Festival 2026 Unveiled!

Collaboration Between FamilyMart and Sanrio Virtual Festival 2026

In an exciting new venture, FamilyMart has announced its collaboration with the much-anticipated Sanrio Virtual Festival 2026. This partnership celebrates FamilyMart's 45th anniversary in September 2026 and is part of their commitment to giving their customers the most thrilling experiences possible.

Scheduled to take place from February 8 to March 8, 2026, the Sanrio Virtual Festival will be hosted in the virtual space of Virtual Sanrio Puroland, an engaging social VR platform within VRChat. This innovative festival, which has previously attracted over 10 million visitors, promises not just entertainment but an immersive journey into the beloved world of Sanrio characters. By customizing avatars in unique outfits, attendees will feel as if they are physically participating in an event at Sanrio Puroland.

FamilyMart first made waves last year by hosting a successful collaboration with the previous Sanrio Virtual Festival, featuring their official mascot, Famippe, in a series of related events and attractions. The response from fans was overwhelmingly positive, with extensive lines forming for Famippe's virtual meet-and-greet session, which included head-turning merchandise like 3D food items.

Building on last year's success, FamilyMart is set to expand its offerings in 2026. Attendees will discover a dedicated FamilyMart booth within the virtual environment, complete with interactive elements that allow users to engage with virtual Famichiki and participate in various activities. The collaboration also promises exciting virtual greeting sessions with Famippe and Sanrio characters, an enhancement that is sure to delight fans of all ages.

Festival Details

- Event Duration: February 8 - March 8, 2026
- Venue: Virtual Sanrio Puroland (VRChat)
- Ticket Sales: January 14, 2026, 11:00 AM - March 16, 2026, 2:00 PM
- Prices: Standard Ticket - ¥8,800 (tax included), Online Streaming Ticket - ¥4,400 (tax included)
- Official Website: Sanrio Festival Website

Exclusive Merchandise Unveiled

The collaboration will also feature limited-edition merchandise celebrating the event between Famippe and the duck character, Peckle. As part of FamilyMart Online's 1st-anniversary celebration, exclusive products will be available, and significant items will be featured through their in-store multicope service.

For example, one of the highlights includes the Famippe x Peckle friendship duo mascots, priced at ¥3,000 (tax included), available for pre-order from March 3 to March 31, 2026. Another noteworthy item is the Sanrio character plush eco-bags, which retail for ¥3,400 (tax included), perfect for combining functionality with style.

Additionally, during the festival, FamilyMart's multicope service will offer various collectibles, such as special edition stickers and commemorative photographs featuring key scenes from the ongoing virtual parade, allowing fans to take a slice of the festival home. Prices for these items range from ¥200 to ¥500 (tax included), depending on the item type.

A Vision for the Future

FamilyMart’s slogan, “Your Convenience Store FamilyMart,” reflects its commitment to being an indispensable part of the community, as they strive to remain relevant with changing times. As they prepare for their 45th anniversary, they emphasize their dedication to providing quality, fun, eco-friendly solutions, and unique interactions with customers.

So mark your calendars and prepare for an adventurous journey filled with excitement at the Sanrio Virtual Festival 2026. Don’t miss out on the magnificent intersection of virtual excitement and real-world convenience that only FamilyMart can offer!

© 2026 SANRIO CO., LTD. APPROVAL NO. E25021705