#Japan #Tokyo #NFC Technology #MEET #Good Design Award

Next-Generation Communication Service 'MEET'

The communication service 'MEET' developed by Meet Co., Ltd. has recently garnered the prestigious 2025 Good Design Award. This award highlights the service's breakthrough design that effortlessly links people, content, websites, and apps through innovative use of NFC (Near Field Communication) technology. The recognition not only showcases 'MEET's' contribution to enhancing digital communication but also emphasizes the growing need for effective integration between the physical and digital worlds.

Design and Functionality

According to the judging panel, while NFC technology has become widespread, the variety in the shape and size of NFC tags has been limited until now. 'MEET' has successfully expanded these options with designs like large sheets and ultra-thin tags, thus supporting diverse user applications. Additionally, features such as the share-block function, which restricts data transfer, and multilingual capabilities enable seamless usage across multiple contexts without making technology overwhelming.

With a focus on user experience (UX), 'MEET' aims to address the widening digital divide that has emerged alongside rapid digitalization. The platform promotes an intuitive one-touch interface, making it possible for anyone to easily switch between real-world interactions and digital experiences. The 'MEET' communication platform aspires to encourage a new wave of digital evolution centered around human experiences.

Flagship Services

The flagship service, 'MEET Touch PR,' represents a significant advancement in marketing technology. This unique service allows real-time URL changes directly from the management interface upon touching the 'MEET' NFC tag with a smartphone. This flexibility ensures appropriate information is disseminated at the right moments, thus creating a responsive and timely communication experience.

The interactive physical experience of touching the 'MEET' tag quickly leads users into the digital realm, creating a robust connectivity channel. Businesses can easily modify the linked URL according to their needs from the management dashboard, enabling a tailored approach to engagement.

Several designs cater to various industry needs, including touch points for in-store interactions, events, and customer loyalty programs. This thoughtful expansion in tag design signifies Meet Co., Ltd.'s commitment to addressing challenges faced by their clients and opens up possibilities for broader implementation across multiple business sectors.

The 'MEET EASY ACCESS' Solution

Despite their convenience, NFC tags often face issues regarding readability, which is a common challenge for many companies. Meet Co., Ltd. has developed the 'MEET EASY ACCESS' technology to tackle this issue. By ensuring exceptional sensitivity for NFC signal reception—regardless of smartphone models—more businesses are adopting this solution to enhance their customer engagement effectiveness.

Exploring the Potential of NFC UX Design

NFC technology not only serves as a connectivity function but possesses great potential when viewed through a creative lens. As a technology-driven company focused on digital transformation (DX), Meet Co., Ltd. aspires not only to connect people but also to serve as a creator knitting together various aspects of society. The vision of becoming a hub where both physical and digital realms resonate together pushes the company to continually innovate.

About the Good Design Award

Established in 1957, the Good Design Award is Japan's leading design evaluation and promotion initiative. Recognized globally, this award aims to enhance the quality of daily life and harness design to solve societal issues, showcasing outstanding designs with its recognizable G-mark symbol.

In celebration of this achievement, the Good Design Award Exhibition 2025 will take place from November 1 to November 5, 2025, at Tokyo Midtown, featuring award-winning products to the public.

For more information about 'MEET,' its innovative services, and to learn more about the Good Design Award, visit the official homepage.

About Meet Co., Ltd.

Meet Co., Ltd. is located in Setagaya, Tokyo, and was established on June 30, 2022, under the leadership of CEO Iwaki Isamu. The company's mission includes supporting businesses in utilizing NFC technology for improved marketing and communication initiatives.

For inquiries related to this article, reach the 'MEET' Secretariat at [email protected].