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A Journey Like No Other: Ritz-Carlton Yacht Collection's New Campaign

In a magnificent affirmation of its esteemed position in the world of ultra-luxury yachting, The Ritz-Carlton Yacht Collection has announced the unveiling of its latest global brand campaign titled "Unlike the Rest." This innovative initiative seeks to highlight the profound and transformative power of travel, inviting sophisticated travelers to experience an unparalleled standard of hospitality and uniquely crafted experiences at sea.

Every voyage with The Ritz-Carlton Yacht Collection transcends the ordinary, resulting in unforgettable experiences that resonate with each traveler's aspirations. The "Unlike the Rest" campaign serves not merely as a marketing tagline but as a reflection of the brand's commitment to curating journeys that inspire wonder, build authentic connections, and explore life's most significant moments. Grounded in the belief that no two voyages or travelers are the same, the campaign focuses on the enriching nature of travel, delivered through The Ritz-Carlton Yacht Collection's unique blend of personalized service, thoughtfully curated itineraries, and immersive cultural engagements.

Ernesto Fara, the President and Chief Financial Officer of The Ritz-Carlton Yacht Collection, remarked, "At the heart of our brand is the vision to create exceptionally extraordinary experiences that captivate and enrich every traveler's journey. 'Unlike the Rest' embodies this philosophy, where discovery, connection, and personalization seamlessly unite to craft unforgettable memories that linger long after the voyage concludes." This campaign encapsulates the idea that travel is a personal and inspirational journey, where endless possibilities unfold with every voyage.

Featuring stunning cinematographic visuals accompanied by a poetic narrative, the campaign illuminates the exquisite moments that epitomize life aboard The Ritz-Carlton Yacht Collection. It encourages guests to explore the world with a sense of curiosity and purpose. By emphasizing both the emotional and experiential aspects of travel, this initiative resonates deeply with modern luxury explorers who desire not just to cruise but to forge a more profound link to the world around them.

Gaby Aiguesvives, the Chief Marketing Officer of The Ritz-Carlton Yacht Collection, added, "Our guests view travel as an adventure aimed at discovery and genuine connection—eager to traverse the globe's most mesmerizing locales in innovative ways while embracing transformative experiences that enrich and inspire wonder." The "Unlike the Rest" campaign motivates travelers to embrace a journey that defies conventional norms, leaving an indelible mark on the soul.

Since the debut of its first superyacht, Evrima, in October 2022, and the launch of Ilma in September 2024, The Ritz-Carlton Yacht Collection has continually set new benchmarks for luxury hospitality. The upcoming introduction of its third yacht, Luminara, in July 2025, also contributes to this campaign as an artistic expression of the brand's evolution and ongoing expansion within the ultra-luxury sector.

As the first quarter of the year closes, The Ritz-Carlton Yacht Collection announces its most successful "WAVE season" booking period recorded in company history, further confirming its stronghold in the market. The brand's expansion of its fleet and travel destinations, which include thrilling itineraries being rolled out in Asia and Alaska, is echoed in the campaign—signifying The Ritz-Carlton Yacht Collection as a continually evolving platform for profound exploration and unique discoveries.

To discover more about the "Unlike the Rest" campaign and to plan your upcoming voyage, visit ritzcarltonyachtcollection.com.

About The Ritz-Carlton Yacht Collection

The Ritz-Carlton Yacht Collection transforms luxury at sea, seamlessly integrating the renowned service and refined amenities of The Ritz-Carlton® with the elegance and freedom characteristic of yachting experiences. Offering customized voyages across the Mediterranean, Northern Europe, the Caribbean, Asia, and Alaska, the collection provides exclusive access to sought-after and hidden destinations. This includes serene accommodations, unrivaled onboard experiences, and meticulously curated excursions on land that inspire curiosity and discovery at every turn.

The initial yacht, Evrima, launched in October 2022, spans 624 feet and accommodates 298 guests in 149 airy suites featuring private ocean-view terraces. Following Evrima, the second superyacht, Ilma, debuted in September 2024, measuring 790 feet and offering 224 developed accommodations for 448 guests, thus cultivating an extraordinary experience on the water. The forthcoming debut of Luminara will further this legacy with new itineraries to iconic cities and secluded ports.

Each yacht within the collection embodies contemporary artistry and meticulous detail, boasting one of the highest employee-to-guest ratios at sea. Guests indulge in personalized services, world-class dining, experience The Ritz-Carlton Spa®, and enjoy a unique marina connection that facilitates direct access to the ocean, all set within a framework of relaxed sophistication that fosters meaningful connections throughout the journey. Private charter options are also available for creating fully tailored and unforgettable experiences at sea. For further details, visit ritzcarltonyachtcollection.com.