Wuliangye's Global Spring Festival Greetings on New York's Times Square
Wuliangye's Spring Festival Celebration in Times Square
On January 27, 2025, Wuliangye, one of China's leading baijiu manufacturers, showcased its greetings for the Spring Festival through a vibrant 3D advertisement in New York's iconic Times Square. This event marked a significant fusion of culture and celebration, with the advertisement aimed at spreading traditional Chinese messages of peace and harmony to an international audience.
The Spring Festival, known as a time for family reunion and joyous festivities, emphasizes universal values such as understanding and mutual respect among different cultures. Wuliangye’s advertisement featured a charming animated giant panda, which playfully delivered a message centered around the theme of
Topics Consumer Products & Retail）
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