Discover the Unique Flavors of Yayoi-ken's New Chicken Dish!

Yayoi-ken, a popular chain of Japanese set meal restaurants, continues its journey of culinary creativity with the introduction of its newest dish: the Tokushima Prefecture Awa-odori Chicken Rice Dish. This offering has garnered attention since its launch on September 2, 2025, and promises a unique experience that stands out among its competitors.

Survey Overview

To get the inside scoop on what makes this dish so appealing, a survey was conducted among nine store managers nationwide. They were asked to select the top two recommended points of this dish, ensuring that customers can get insights from those with the most familiarity with the menu.

Findings

The survey revealed that the most compelling aspect of the chicken dish is the ability to enjoy it with a variation of flavors. Flavor changing was the top-ranked reason, with managers encouraging diners to explore different ways of enjoying the meal. The second highlight was the use of premium ingredients, specifically the Awa-odori Chicken, a locally sourced delicacy from Tokushima Prefecture.

Product Overview

Taste & Presentation

The Tokushima Prefecture Awa-odori Chicken Rice Dish is served with a sweet glaze and grilled to aromatic perfection. One of its standout features is that it can be enjoyed in multiple ways:
1. Original Flavour: Start by savoring the dish in its purest form.
2. Additional Glaze: Enhance your experience with extra sauce.
3. Condiments: Add wasabi for a kick.
4. Egg Yolk: For a rich, creamy finish, mix in an egg yolk.
5. Final Touch: Complete your meal by converting it into a comforting rice porridge using the provided dashi broth.

To elevate the dining experience, Yayoi-ken offers complimentary dashi at the end of your meal. With various pickles and shichimi pepper available for use, patrons can create a satisfying finish tailored to their preferences.

Pricing

- Tokushima Prefecture Awa-odori Chicken Rice Dish: ¥1,090
- Double Chicken Option: ¥1,690
- Takeout with Dashi: ¥1,020

(Prices include tax, and note that ingredients may vary by location.)

Store Manager Comments

Store managers have been vocal about the appeal of this new offering:

- “This dish offers flavors you won’t find anywhere else!”
- “There are countless ways to enjoy it.”
- “The aroma and taste of the chicken are unmatched!”
- “You can enjoy a different chicken experience compared to typical chicken rice bowls.”

Enjoy More with Yayoi-ken’s Official App

For those who want to stay updated on the latest products and campaigns, the Yayoi-ken app provides an easy way to view menus, search for stores, and order through services like UberEats. The app also features a mini-game to earn stamps redeemable for coupons, making it the ideal tool to enjoy your meals at an even better price.

For more information and to download the app, visit the official Yayoi-ken website: Yayoi-ken Mobile Apps.