Experience the Endless Possibilities This Summer with MAMMUT

Starting May 29, MAMMUT unveils its exciting campaign, "MAMMUT KIND OF SUMMER." This initiative showcases the limitless potential of summer adventures in the mountains, using advanced technology honed over many years. Founded in 1862 in Switzerland as a rope manufacturer, MAMMUT has evolved into a leading outdoor brand, creating innovative apparel and gear designed to provide "the ultimate experience" for outdoor enthusiasts.

This summer, MAMMUT encourages everyone to embrace the beauty of nature and engage in thrilling outdoor activities. The core theme of the campaign highlights enjoying the best summer experiences tailored by MAMMUT, reflecting their commitment to utilize years of technological expertise to support those aiming for peak performance in various summer sports.

Introducing New Summer Products

Among the latest offerings, the standout item is the Chalk Boulder Pants AF Men. This climbing-focused product prioritizes safety and performance, making it suitable for both climbing and casual wear. The pants feature a rubber waistband with drawstrings, ensuring a comfortable fit, while the durable double-woven fabric offers excellent breathability and a 4-way stretch that maximizes mobility. Equipped with two zippered back pockets for secure storage of small items and two handy front pockets, these pants are perfect for both climbing sessions and laid-back summer days.

- Product Name: Chalk Boulder Pants AF Men (Women's version available)
- Colors: Dark Marsh (shown), Black, Claystone
- Weight: 330g
- Price: ¥22,000
- Sustainability: bluesign® PRODUCT / Fair Wear / PFC-free durable water-repellent (DWR) treatment

Additional Recommended New Releases

1. Massone ML Hooded Jacket Men: A mid-layer designed specifically for climbing and bouldering, featuring two front pockets compatible with harnesses, a helmet-friendly hood, and gussets under the arms for enhanced mobility. The advanced materials ensure breathability and stretch, making it ideal for dynamic sports.

2. Massone T-Shirt AF Men Hold: Crafted from 100% organic cotton, this medium-weight T-shirt boasts natural breathability and softness while exemplifying MAMMUT's high-quality standards. The design symbolizes the bond between climbers, emphasizing the support they provide for one another as they tackle new challenges.

3. Chalk Boulder Shorts AF: These durable shorts are designed for both climbing and casual wear, made from tough double-woven material that offers breathability and a 4-way stretch for unrestricted movement. They are a perfect fit for summer activities.

Exciting Campaign Offer

Along with the product launches, MAMMUT is holding a special giveaway! From May 29 onward, customers spending over ¥15,000 (including tax) on participating MAMMUT products will receive a MAMMUT Original Muffler Towel, ideal for various summer activities.
Note: Supplies are limited, and once they’re gone, the offer will end. Sale and outlet items are excluded from this promotion.

About MAMMUT

With over 160 years of history, MAMMUT is a renowned outdoor brand celebrated for its commitment to safety and innovation. MAMMUT’s product lineup ranges from apparel, footwear, and backpacks to climbing hardware and avalanche safety equipment, showcasing a unique blend of sophisticated design and exceptional functionality. The brand operates 15 stores across major cities in Japan, including Sapporo, Tokyo, and Osaka, and distributes products through approximately 700 retailers nationwide. MAMMUT continues to expand its presence, providing outdoor enthusiasts globally with high-quality gear.

For more information, visit MAMMUT’s official website.