#Japan #Steakhouse #Hiratsuka #The BIFTEKI #Food Court

Exciting New Food Court Opening for Casual Steakhouse 'THE BIFTEKI'

The culinary landscape is expanding with the highly anticipated opening of 'THE BIFTEKI,' a casual steakhouse, at Lalaport Shonan Hiratsuka's food court. Scheduled to launch on July 10, 2026, this will be 'THE BIFTEKI's' fifth location and its first entry into a food court environment, marking a significant step for the brand.

Established by the eatopia Holdings, a part of the prominent OIC Group, 'THE BIFTEKI' has quickly gained popularity, drawing over 30,000 visitors per month across its existing four locations. The brand's ethos, “Delicious meat, fully satisfying,” encapsulates its commitment to making high-quality steaks accessible. With the same passion and expertise seen at 'Nakasetai,' a Michelin-recognized dry-aged meat haven, 'THE BIFTEKI' aims to provide patrons with an everyday option for indulgent steak meals.

A Diverse Menu to Suit Every Palate

The signature dish, aged steak, features highly marbled Black Angus beef shoulder, celebrated for its rich flavor stemming from a grain-fed diet. The beef undergoes a careful aging process conducted by skilled chefs, enhancing its tenderness and juiciness. Prices for the signature aged steak start at 1,140 yen (tax included 1,254 yen) for a standard 180g serving.

The menu is designed to appeal to a wide audience, with options ranging from Chicken Steak to the innovative Smash Burger, which uses coarsely ground beef patty, ensuring there's something for everyone — from busy professionals needing a hearty meal to children enjoying a flavorful experience.

Join Us for the Grand Opening Sale!

To celebrate this new venture, 'THE BIFTEKI' will host a grand opening sale from July 10 to July 14, offering a 200 yen discount on four of their most popular dishes. This promotional event is expected to attract shoppers and families, allowing them to try the incredible flavors without breaking the bank.

Exciting Promotions for Existing Locations

In connection with the new opening, 'THE BIFTEKI' will also run a special campaign for existing customers at its current locations. Patrons who present the official account on LINE will receive a complimentary dish from the chosen menu of 'Chiken Teki' or 'Smash Burger' at any of the existing locations in Kawasaki, Fukagawa, Akasaka, and Marunouchi.

'THE BIFTEKI' not only aims to serve high-quality meals but also aspires to create a unique dining experience. The name itself, a fusion of 'eat' and 'utopia,' signifies its mission to be an irreplaceable establishment in the food industry.

Conclusion

As 'THE BIFTEKI' opens its doors at Lalaport Shonan Hiratsuka, diners can look forward to a casual yet satisfying experience with high-quality steaks served in a convenient food court atmosphere. This expansion is a step toward becoming a household name and raising the standards of casual dining in Japan, making it an exciting addition for both locals and visitors alike.