#USA #New York #New York Metro #Sandler Partners #Michael Rackenberg

Sandler Partners Welcomes Michael Rackenberg as Director of Channel

Sandler Partners, renowned as a leading independent Technology Solutions Distributor, has announced a significant addition to its team. Michael Rackenberg will take on the role of Director of Channel for the New York Metro Region, where he will focus on supporting partners in sourcing ideal technology solutions tailored to their customers' needs. This strategic move is expected to bolster the company's presence and performance in an essential market.

An Experienced Addition

Michael Rackenberg brings with him over 25 years of extensive experience in Channel Sales. His previous roles at TPx and RingCentral have endowed him with valuable industry insights and a proven record of revenue growth for partners. His broad expertise encompasses critical technologies such as Unified Communications as a Service (UCaaS), Customer Experience (CX), and Managed Services. This wealth of knowledge makes Rackenberg a crucial asset for partners aiming to expand their business horizons.

Having spent his entire career in the competitive New York Metro market, he has cultivated a deep understanding of the local technology landscape and forged strong connections within the partner community. This foundation positions him uniquely to assist partners in maximizing their revenue potential.

Excited to Lead

In a statement regarding his new position, Rackenberg expressed enthusiasm about joining Sandler Partners. He stated, “Sandler Partners' commitment to Partner success and strong culture truly set it apart. I'm excited to be joining such a passionate and driven team.” His eagerness to help partners drive new revenue and expand their business opportunities reflects his ambitious target to leverage the immense potential of the Metro New York region.

Mark Phaneuf, Senior Vice President – East, also shared his excitement about Rackenberg's onboarding. He remarked, “With his extensive Channel experience and successful track record in the New York Metro region, Michael will hit the ground running. His expertise and competitive drive align perfectly with Sandler Partners' culture.” This aligns with the company's strategic focus on the New York Metro market, considered a pivotal area of growth and success.

Sandler Partners: A Commitment to Partnership Success

Sandler Partners is dedicated to empowering its independent sales partners by providing a comprehensive suite of technology solutions. Their portfolio includes Cybersecurity, Artificial Intelligence (AI), Connectivity, Cloud Services, and more. The company's community-focused approach ensures that partners can swiftly and effectively identify the technology solutions needed for their clients' diverse requirements.

With access to over 250 suppliers in their provider portfolio, partners can utilize a robust support network that includes sales engineering expertise, marketing resources, and powerful sales tools such as SCOUT and the Sandler Portal. These resources allow partners to deliver exceptional value and service to their customers.

Overall, with the addition of Michael Rackenberg, Sandler Partners is poised to further strengthen its leadership in the technology distribution landscape and enhance its support for partners, thereby driving significant growth opportunities in the New York Metro region.