#muside #Oshi Riku #USEN

Nishitetsu Partners with USEN for Innovative Music Channel

Nishitetsu, or Nishitetsu Group, has made waves in the music scene by collaborating with USEN, a leading entertainment company, to create a new music channel called 'muside×Oshi Riku Channel'. This innovative initiative aims to enhance support for indie artists and elevate their music in both physical and digital spaces. The channel reflects a growing movement in Japan to nurture local music scenes and provide indie artists with ample opportunities to showcase their talents.

A Vision for Indie Music

As the music industry evolves, independent and amateur artists are diversifying their platforms for performance. Gone are the days when live gigs or busking were the only options; artists now use streaming services and social media to reach a broader audience. However, despite the ease of distribution, generating recognition and connecting with the right listeners remains a challenge.

The collaboration between Nishitetsu’s 'muside' and USEN’s 'Oshi Riku' service is set to bridge this gap. By fusing their unique selection methodologies, the two companies aim to introduce unmatched musical diversity to listeners and provide more exposure for artists. The 'muside×Oshi Riku Channel' will help create connections between artists and fans, expanding the reach of their favorite tracks.

Channel Overview

Launching on June 7, 2025, the channel will be broadcasted in various commercial facilities operated by the Nishitetsu Group. It will feature a shuffled mix of popular tracks from 'muside' and weekly ranking songs from 'Oshi Riku', providing an exciting listening experience. Songs chosen for the channel undergo a rigorous two-step selection process involving an initial operational review followed by general public votes.

USEN’s streaming service is renowned for its extensive catalog, hosting over 1,000 channels tailored to diverse industries and environments. With a dominant share in the BGM industry across Japan, USEN aims to expand the reach of this new channel to encompass more facilities nationwide, enriching the soundscape of commercial spaces across the country.

The Rise of 'muside'

'muside' is a music activity support platform initiated by Nishitetsu as part of its entrepreneurial training program, officially launching in February 2024. It strives to eliminate the inconvenience and information gaps often faced by amateur musicians and make music more accessible and enjoyable for all. Positioned as a