A Timeless Sense of Aesthetics: Special Exhibition and Sale of Vintage Items
In the heart of Marunouchi, Tokyo, a remarkable exhibition awaits vintage enthusiasts. From June 10, 2025, Papas and Mademoiselle NON NON will showcase a curated selection of vintage treasures collected by the founding designer during his travels. This special event will be held at the Papas and Mademoiselle NON NON Marunouchi flagship store, located within the Shin Tokyo Building.
The origins of this collaboration trace back to 1964 when a small boutique first opened in Harajuku, reflecting a quaint charm and vibrant character. Adorned with a British green door, the boutique welcomed its patrons to a colorful display of T-shirts and trousers that would later become synonymous with the Mademoiselle NON NON brand. Over the decades, this brand has blossomed from a charming shop into a beloved name, operating more than 60 stores across Japan, each delivering an atmosphere of elegance and comfort.
This unique exhibition isn't just about selling vintage items; it's about storytelling. Each piece carries the echoes of time, representing generations of artistry that have been lovingly passed down. These vintage finds are carefully chosen to showcase the exquisite taste and aesthetic sensibilities of the designers, embodying their adventures and experiences around the globe.
Visitors will find an array of items that tell their own stories, steeped in history, warmth, and nostalgia. The exhibition will be open every day from 11 AM to 7 PM, providing ample opportunity to browse through a selection of goods that are not just accessories, but pieces of art rooted in rich narratives. The items available for purchase are a testimony to the evolution of fashion through the ages, seamlessly blending old-world charm with contemporary flair.
Papas emerged in 1986, catering specifically to the needs of adult men looking for casual wear. Its name pays homage to the renowned author Ernest Hemingway, affectionately known as “Papa Hemingway.” Across the years, Papas has earned a reputation for its commitment to “Made in Japan” quality, utilizing meticulously selected materials and the skilled craftsmanship of local artisans. This attention to detail not only ensures that their clothing is comfortable but also beautifully suited to the body, making for a perfect fit.
On the other hand, Mademoiselle NON NON, which began its journey as a quaint shop in Harajuku, champions the philosophy that ordinary can be extraordinary. The brand focuses on clothing that enhances the wearer’s charm rather than overshadowing it with flashy designs. Comfort and durability are at the forefront of their creations, as they use high-quality materials to create pieces that are made to endure.
As you explore the special exhibition, take a moment to reflect on the places the designers have traversed, the experiences that shaped their journeys, and the timeless beauty of objects that continue to transcend trends and generations. Whether you are a seasoned collector or simply curious about the treasures of the past, this exhibition offers an enriching experience for all.
Mark your calendars and do not miss this opportunity to discover vintage gems that tell a story—on display for a limited time only at Papas and Mademoiselle NON NON Marunouchi. Let the warmth and history of these items resonate with your own experiences and perhaps inspire you to create new stories of your own.