Marathon & DMA Alliance
2026-04-10 03:14:22

Marathon Capital Partners Forms Strategic Alliance with DMA for E-Commerce Growth

Strategic Partnership Announcement



Marathon Capital Partners, based in Chiyoda, Tokyo, has officially announced a capital and operational partnership with DMA Co., a company engaged in e-commerce and original product development based in Fukuoka Prefecture. This partnership, effective January 8, 2026, is set to bolster DMA's existing capabilities in the e-commerce sector and ignite further growth in their product offerings.

Founded in 2009, DMA has built a solid reputation over nearly 15 years as a leader in the online retail space. Their operations primarily revolve around major e-commerce platforms such as Amazon, Rakuten, and Yahoo! Shopping, as well as their own website. Among their notable innovations are the Edison Smart lighting brand, characterized by its smart technology, the stylish Edison Bulb LED retro light bulbs, and the women’s innerwear line PRESSLIM. These offerings demonstrate DMA's commitment to creating unique and appealing products tailored to the modern consumer's lifestyle.

What sets DMA apart is its comprehensive system that spans from product planning to manufacturing, thanks to collaborations with overseas partner factories. This integrated approach not only enhances their product development capabilities but also ensures high-quality standards throughout the production process. As a result, DMA has successfully developed a diverse portfolio of brands within the interior and lifestyle sectors, catering to a variety of customer preferences and market demands.

Recognizing DMA's extensive experience in developing original brands and their operational strengths in the e-commerce arena, Marathon Capital Partners sees immense potential in their partnership. The collaboration aims to diversify sales channels, foster the growth of new brands, enhance hiring capabilities for specialized talent, and strengthen organizational structure—all of which are crucial for propelling DMA's growth trajectory further.

Overview of DMA


  • - Company Name: DMA Co., Ltd.
  • - CEO: Toshiyuki Nakahara
  • - Location: 2F DMA Building, 2-24-12 Takasago, Chuo-ku, Fukuoka City, Fukuoka Prefecture
  • - Primary Business: E-commerce operations, original product planning, development, and sales
  • - Established: May 2009
  • - Website: DMA Official Site, Edison LED

Overview of Marathon Capital Partners


  • - Company Name: Marathon Capital Partners, Inc.
  • - CEO: Toshinori Ono
  • - Location: 21F Shin Marunouchi Center Building, 1-6-2 Marunouchi, Chiyoda, Tokyo
  • - Primary Business: Formation and management of private equity funds, along with related operations
  • - Established: April 2021
  • - Website: Marathon Capital Official Site

This partnership marks an exciting new chapter for both companies, as they combine their strengths to meet the evolving demands of the marketplace and bring innovative products to consumers across Japan and beyond.


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Topics Consumer Products & Retail)

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