#Japan #Tokyo #Isehan Holdings #Komachi Beni Saki #Safflower

Celebrating Summer with Komachi Beni Saki

On June 5, 2026, the renowned Isehan Holdings will launch a remarkable new cosmetic product, "Komachi Beni Saki" (小町紅 咲季), which draws inspiration from the safflower, a vibrant summer bloom. Priced at ¥15,400, this unique lip color is designed in the shape of a traditional ochoko, or sake cup, beautifully reflecting the essence of the safflower and its significance in Japanese culture.

The Craftsmanship Behind Komachi Beni

Komachi Beni, the core ingredient of this delightful cosmetic, is derived from the petals of the safflower—an exquisite flower known for its dazzling yellow blooms that herald the arrival of summer. Grown in the Mogami River basin in Yamagata Prefecture, this safflower is particularly prized for its rich dye properties. The luxurious red pigment, extracted from less than one percent of the flower's color compounds, is utilized in this exclusive lipstick, ensuring a fully natural formulation devoid of any additives.

The traditional techniques employed in the creation of Komachi Beni are passed down through generations, dated back to the Edo period. Skilled artisans meticulously craft each piece, following an intricate process that involves dozens of steps, resulting in a product that is both luxurious and steeped in tradition.

An Elegant Design

The Komachi Beni Saki is elegantly presented in a white porcelain ochoko, adorned with delicate motifs of safflowers in gold and silver accents. A single blooming safflower is depicted on the base, symbolizing growth and new beginnings—a perfect touch for those preparing for significant life events, such as weddings. This unique cosmetic is not only a beautiful addition to one’s beauty routine but also ideal for special occasions where memorable moments are created, and wishes for happiness are expressed.

Features and Benefits

• - Color and Texture: The shimmering hues of the Komachi Beni offer a proof of quality, transforming from a mesmerizing highlight to a vivid hue upon contact with water. The design captures the stunning display of the safflower, providing a visual spectacle that complements its use.
• - Natural Ingredients: This product is made utilizing only natural safflower dyes, ensuring a 100% organic cosmetic experience. It is lightweight and non-oily, providing a soft and airy feel when applied.
• - Versatile Application: Users can easily adjust the richness of the color by modifying the amount of water used, allowing for a finish that reflects their unique lip or skin tone. In addition to lips, the formula can be applied to cheeks and the eye area for a complete look.

To use, simply moisten a red brush (sold separately for ¥3,080) or clean fingers, and apply a small amount of water to mix with the Komachi Beni, rubbing gently from the edge of the cup. Caution is advised to prevent excess water from entering the cup, which can affect the pigment. A typical usage amount is approximately 5mm square.

Where to Buy

The Komachi Beni Saki will be available for purchase starting June 5, 2026. Customers can acquire it through the Isehan Beni Online Shop or by calling Isehan Holdings directly. Additionally, the official Isehan Museum in Minato, Tokyo, offers interactive experiences related to the history of safflower and cosmetics along with a chance to try out Komachi Beni.

The Legacy of Isehan Holdings

Isehan Holdings, celebrating its 200th anniversary in 2025, is a historical company dedicated to the art of safflower production. The workers at Isehan continue to practice traditional crafting techniques, ensuring every product embodies the elegance and history of this unique Japanese art form. The Isehan Museum serves not only as a comprehensive museum preserving the legacy of safflower and cosmetics but as an educational resource where visitors can learn and experience the rich history of this time-honored practice.

For more inquiries, customers can contact Isehan Holdings for assistance and detailed information on all offerings.