#Japan #Tokyo #fashion brand #Ruh Dhan #Hitomi Nomura

The Launch of Ruh Dhan

In an exciting development for fashion enthusiasts, Photino Co., Ltd. has officially launched its new women's fashion brand, Ruh Dhan, spearheaded by designer Hitomi Nomura. The brand made its debut on January 17, 2026, marking a significant milestone in Nomura's creative journey, which has been inspired by years of experience in vintage fashion buying and design.

Inspiration and Vision

Ruh Dhan emerges as a project derived from Nomura's extensive knowledge accumulated through her travels worldwide while hunting for vintage clothing. The brand encapsulates the essence of timeless fashion, blending the traditional aesthetics of clothing with modern innovation. Each piece in the collection reflects not only an appreciation for the past but also an understanding of contemporary sensibilities, resulting in products that spark joy, playfulness, and a sense of liberation for the wearer.

The name Ruh Dhan itself holds deep meaning, with Ruh translating to "soul" in Arabic and Dhan signifying "spiritual richness" in Sanskrit. This duality emphasizes Ruh Dhan's mission: to create garments that transcend mere visual appeal. Instead, these pieces are designed to resonate with the inner spirits of those who wear them.

A Collection Rooted in Tradition

The debut collection, themed “anima,” highlights Nomura's commitment to heritage through its incorporation of traditional plant dyes, as is seen in their line of vegan silk garments. These items, numbering 14 pieces, juxtapose vintage styles with modern techniques to create lasting emotional connections with their wearers. The unique nature of each piece ensures that as time passes, the items only deepen in significance and care.

With a price range of 10,000 to 60,000 yen, Ruh Dhan aims to offer accessible luxury that resonates with consumers’ desires for both beauty and authenticity.

Pre-Order and Exclusive Offer

On January 21, 2026, at noon, eager fashionistas can engage in early purchase activities through MARTE ONLINE, where the debut collection will be available for pre-order. As an exclusive offer, customers will receive a limited-edition botanical-dyed silk scarf crafted from 100% silk, dyed using natural materials like madder, gardenia, and pomegranate. The scarf promises to be not only a stylish accessory but also a representation of the philosophy behind Ruh Dhan's artistic vision.

Meet Hitomi Nomura

Hitomi Nomura, the creative force behind Ruh Dhan, has had a storied career in fashion. Captivated by vintage clothing since her university days at Bunka Gakuen University, she opened a vintage shop in Shibuya, Tokyo, in 2008. Over the years, she developed her skills in design and direction, ultimately launching MARTE in 2016 and sahara in 2022, further cementing her status as a notable fashion designer in the industry. Ruh Dhan stands as her most personal venture yet, embodying her philosophy of fusing traditional craftsmanship with modern fashion needs.

Corporate Overview

Photino Co., Ltd., established in October 2014 and headquartered in Shibuya, Tokyo, specializes in importing and selling vintage furniture, as well as providing design and direction for visuals, graphics, and websites. The company has now effectively branched into the world of fashion with this innovative new brand.

For more information, visit the official website at Ruh Dhan or check their Instagram here. Furthermore, their web store can be accessed here.