Families Embrace UP&UP Scalp Care at First Tokyo Pop-Up Event

UP&UP's First Tokyo Pop-Up Success

On February 28th and March 1st, 2026, RSK Service, based in Okayama, hosted the first-ever UP&UP pop-up event at the Futako Tamagawa Tsutaya Electrics in Setagaya, Tokyo. Focused on family-oriented scalp care, this event attracted a solid turnout of local women and families, demonstrating a significant alignment with the brand's core values and leading to noteworthy sales.

Transforming Scalp Care for the Whole Family

Traditionally viewed as a product for men, UP&UP aims to transform the perception of scalp care to a shared experience for all family members. The brand is designed to adapt to the evolving needs of families, offering scalp care solutions that seamlessly fit into everyday life. This unique approach resonated strongly at the event, where attendees expressed their enthusiasm for the products.