#United States #Austin #CPA #Dark Horse CPAs #Reed Covar

Reed Covar's Promotion to Principal at Dark Horse CPAs

On October 29, 2025, Dark Horse CPAs, a leading accounting and tax firm, proudly announced the promotion of Reed Covar to Principal. This significant achievement follows Reed's completion of the firm’s Principal Accelerator Program, which is designed for CPAs eager to grow their business acumen while mastering the complexities of client relationships.

Reed's journey has been marked by considerable dedication to not only improving his technical skills but also enhancing his ability to forge meaningful connections with clients. Reflecting on his transformation, Reed shared, "The most challenging part of my journey was learning how to confidently sell my value to clients." This insight highlights a critical aspect of CPAs' training: while they acquire extensive technical knowledge, the art of communicating that value can often be overlooked.

Through the Accelerator Program, combined with coaching from industry leaders like Justin Kürn, Reed learned to effectively articulate his value proposition. He noted that this was a turning point in his success journey as a Principal.

Beyond professional growth, Reed described the program as personally transformative as well. "The most rewarding part has two sides," he stated. "I not only learned and embraced my value, which boosted my confidence in serving clients more effectively, but I've also gained the autonomy to choose my clientele. Building long-term relationships with clients I genuinely enjoy partnering with is incredibly fulfilling."

Initially, Reed had some reservations about the Accelerator model. However, he was pleasantly surprised by the support he received. "Starting with no existing client base, I expected to feel pretty isolated during this process. But the leadership, coaching, and teamwork I experienced made me realize I was never really alone. The program is structured in a way that prioritizes your success if you are willing to engage fully," Reed explained.

As he steps into his new role, Reed expresses excitement about the prospect of further growth and impact. He emphasized that while the Accelerator Program is demanding, the skills and workflows developed through this rigorous training lay the groundwork for sustained future success. "I've rediscovered my love for this profession and look forward to strengthening my roots in the Austin community," he remarked.

Chase Birky, CEO and co-founder of Dark Horse CPAs, commended Reed's remarkable journey. "Reed embodies the essence of what our Accelerator Program aims to cultivate. He approached this experience with a hunger to grow and a willingness to push his boundaries. Witnessing his transition from ambition to leadership is inspiring. He is poised to maximize his impact on both his clients and our firm," Birky stated.

About the Dark Horse Principal Accelerator Program

The Dark Horse Principal Accelerator Program is specifically tailored for entrepreneurial-minded CPAs who aspire to build a substantial client base without sacrificing personal and financial stability. By providing ample resources and support, Dark Horse equips CPAs to grow in a calculated and profitable manner. This includes leveraging proprietary technology, flexible staffing, and top-tier systems and processes, allowing CPAs to focus on being trusted advisors to their clients.

As Accelerators undergo comprehensive training, they acclimate to the firm's unique tech stack and receive focused sales training and one-on-one coaching. Following their training, they begin cultivating their client base by addressing inquiries from prospective clients. To aid in their development, Accelerators have access to comprehensive support personnel and a network of collaborative peers who lend their expertise. Furthermore, ensuring high-quality work and strategic focus is a priority through an active corporate team model. After successfully completing the program, these CPAs have the opportunity to become equity principals in the firm, a significant milestone in their careers.

At present, the Dark Horse Principal Accelerator Program is inviting new Accelerators to join its ranks. Interested CPAs looking to explore this groundbreaking initiative can find more information on their recruitment website, abetterway.cpa.

About Dark Horse CPAs

Dark Horse CPAs has been dedicated to delivering integrated tax, accounting, and CFO services to small businesses and individual clients throughout the United States. The firm was established with the mission of rescuing small businesses from inferior accounting and tax services while enhancing clients' overall experiences. Nicknamed the 'Dark Horses' of the industry, Dark Horse CPAs focus on providing small businesses with access to tax strategies and insights traditionally reserved for larger entities. Explore more at darkhorse.cpa.