Rio Longacre Takes Charge as Chief Commercial Officer at Experiture AI to Drive Innovation and Growth
In a strategic move to bolster its marketing and advertising capabilities, Experiture AI has appointed Rio Longacre as its new Chief Commercial Officer (CCO). This appointment signals a significant step forward in the company's mission to lead the market in omnichannel AI solutions, a sphere where innovation and effective strategy are paramount for success.
Rio Longacre, a seasoned veteran with over 25 years of experience in the industry, brings a wealth of knowledge from various sectors including strategy consulting, advertising, marketing technology, and data services. His impressive track record showcases his ability to stay ahead of market trends and to help organizations navigate the complexities of digital marketing.
Tej Kohli, CEO of Experiture, expressed his enthusiasm about Longacre's arrival stating, "We are thrilled to welcome Rio to Experiture. His dynamic leadership and in-depth understanding of our industry align perfectly with our vision of empowering marketers through AI-driven technology."
As CCO, Longacre will oversee a broad scope of responsibilities that include managing sales, marketing, partnerships, and revenue growth strategies. One of his primary objectives is to cultivate collaboration with existing clients and forge new partnerships, thereby unlocking new avenues for growth. Kohli added, "As the leading omnichannel AI company, we're being asked by brand clients to activate their first-party data across all channels, including paid media, linking actions to outcomes."
Rio's focus will be on helping brands connect their marketing efforts with advertising calendars and understanding the effectiveness of their campaigns. His deep relationships across various sectors will also play a pivotal role in stimulating growth and enhancing Experiture's position in the marketplace.
Longacre himself commented on joining Experiture and noted, "I am honored to join a company renowned for its innovative technology and client-centric approach. I've known Tej for many years and regard him as one of the top product minds in the business. I was sold on the role when I looked at the agentic AI-first tech they're building – it's going to revolutionize the way marketers view SaaS."
His onboarding comes at a time when Experiture is experiencing significant momentum, marked by the expansion of its capabilities and recognition for the impactful work with leading brands and agencies globally. The addition of Rio Longacre is expected to amplify these efforts, driving a trajectory of excellence, innovation, and consistent growth.
Rio’s extensive network and proven leadership in the industry will undoubtedly benefit Experiture in its pursuit to empower marketers and optimize advertising strategies through its innovative technology. As the company continues to enhance its service offerings, Longacre's expertise will help ensure that it remains at the forefront of the rapidly evolving landscape of omnichannel marketing.
Experiture AI is dedicated to providing cutting-edge solutions and tools that ensure measurable outcomes for its clients. By facilitating effective connections between brands and their desired audiences, the company is setting benchmarks in the AI marketing domain that could lead to transformative changes across the industry. With leaders like Rio Longacre steering the helm, the future of Experiture AI looks promising as it further solidifies its position as a leader in the field of marketing technology.
Rio Longacre, a seasoned veteran with over 25 years of experience in the industry, brings a wealth of knowledge from various sectors including strategy consulting, advertising, marketing technology, and data services. His impressive track record showcases his ability to stay ahead of market trends and to help organizations navigate the complexities of digital marketing.
Tej Kohli, CEO of Experiture, expressed his enthusiasm about Longacre's arrival stating, "We are thrilled to welcome Rio to Experiture. His dynamic leadership and in-depth understanding of our industry align perfectly with our vision of empowering marketers through AI-driven technology."
As CCO, Longacre will oversee a broad scope of responsibilities that include managing sales, marketing, partnerships, and revenue growth strategies. One of his primary objectives is to cultivate collaboration with existing clients and forge new partnerships, thereby unlocking new avenues for growth. Kohli added, "As the leading omnichannel AI company, we're being asked by brand clients to activate their first-party data across all channels, including paid media, linking actions to outcomes."
Rio's focus will be on helping brands connect their marketing efforts with advertising calendars and understanding the effectiveness of their campaigns. His deep relationships across various sectors will also play a pivotal role in stimulating growth and enhancing Experiture's position in the marketplace.
Longacre himself commented on joining Experiture and noted, "I am honored to join a company renowned for its innovative technology and client-centric approach. I've known Tej for many years and regard him as one of the top product minds in the business. I was sold on the role when I looked at the agentic AI-first tech they're building – it's going to revolutionize the way marketers view SaaS."
His onboarding comes at a time when Experiture is experiencing significant momentum, marked by the expansion of its capabilities and recognition for the impactful work with leading brands and agencies globally. The addition of Rio Longacre is expected to amplify these efforts, driving a trajectory of excellence, innovation, and consistent growth.
Rio’s extensive network and proven leadership in the industry will undoubtedly benefit Experiture in its pursuit to empower marketers and optimize advertising strategies through its innovative technology. As the company continues to enhance its service offerings, Longacre's expertise will help ensure that it remains at the forefront of the rapidly evolving landscape of omnichannel marketing.
Experiture AI is dedicated to providing cutting-edge solutions and tools that ensure measurable outcomes for its clients. By facilitating effective connections between brands and their desired audiences, the company is setting benchmarks in the AI marketing domain that could lead to transformative changes across the industry. With leaders like Rio Longacre steering the helm, the future of Experiture AI looks promising as it further solidifies its position as a leader in the field of marketing technology.
Topics Consumer Technology）
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