#Israel #Tel Aviv #Venture Capital #Sticker Ventures #Israeli Startups

Introduction

On July 8, 2025, Sticker Ventures, a pioneering venture capital firm, announced the successful closure of its inaugural fund, totaling $50 million. This fund is dedicated to supporting early-stage consumer startups founded in Israel, reflecting a significant commitment to nurturing innovative entrepreneurship in the region.

Founders' Background

Sticker Ventures was co-founded by Daniel Cohen and Oren Charnoff, both seasoned investors with extensive experience in the VC landscape. Cohen, previously a general partner at notable firms such as Viola Ventures and Gemini Israel Ventures, has been at the helm of investments in various successful companies, including Lightricks and Outbrain. Meanwhile, Charnoff, an ex-founder who successfully exited his company Fondue to Postscript, also brings a wealth of knowledge as a past investor at Hanaco Ventures. Their combined expertise aims to fill a crucial gap in the Israeli market, specifically tailored for consumer-focused startups from day one.

Market Opportunity

Daniel Cohen expressed excitement about the current landscape for consumers in Israel: "Roughly 20% of Israeli startups target consumers, yet they receive a disproportionately small share of venture capital funding. Recent successful exits such as Oddity and eToro indicate that there is significant momentum in this sector. Our fund aims to become the primary resource for Israeli B2C founders."

The fund stands out for its emphasis on mobilizing capital while also providing strategic support, leveraging networks of experienced investors and entrepreneurs devoted to consumer markets. This approach is designed to facilitate growth and enhance the go-to-market strategies for early-stage startups.

Notable Partnerships

Sticker Ventures boasts a robust Limited Partner (LP) base, which includes successful entrepreneurs, esteemed venture capital partners from both the US and Israel, family offices, and other involved VC funds. Among its supporting personnel are Gil Eyal, who serves as its first Venture Partner based in New York, and Ophere Evan, who assumes the role of Analyst.

Eli Barkat, co-founder of BRM Group and a Sticker LP, elaborated on the need for dedicated consumer-focused funding: "Our experience with B2C companies like eToro underscores the necessity of a dedicated Israeli Consumer VC. Danny and Oren's expertise ensures that Sticker Ventures will quickly be recognized as the go-to choice for consumer founders in Israel."

The Vision for the Future

Sticker Ventures is purposefully structured to respond to the dynamic challenges that consumer entrepreneurs face today. As Oren Charnoff noted, "The consumer landscape is evolving — AI is enhancing product capabilities, Gen Z is shifting market expectations, and e-commerce is burgeoning thanks to strong foundational practices. We are committed to backing startups that exemplify these qualities."

Conclusion

As the startup ecosystem in Israel continues to thrive, Sticker Ventures is poised to make a lasting impact on the consumer sector by nurturing and scaling innovative business ideas. With a targeted approach and a focus on early-stage investments, the firm is ready to champion the next generation of Israeli consumer entrepreneurs. For more information, visit their official site at Sticker.vc.