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Rita's Fan-Favorite Gummy Bear Italian Ice Returns

As summer approaches, Rita's Italian Ice & Frozen Custard, the world's largest Italian Ice chain, is making a splash with the return of its fan-favorite Gummy Bear Italian Ice. Originally introduced in 2023, this delightful dessert, made to mimic the nostalgic taste of gummy bears, has quickly won over customers and has now made a comeback by popular demand.

The Gummy Bear Italian Ice features a refreshing base of white Italian Ice, infused with the sweet, fruity flavor of gummy bears. Delightfully mixed with real gummy bear pieces throughout, it is the quintessential treat to combat those warm summer days. It's not just a dessert; it's a burst of nostalgia that brings joy with every spoonful, reminiscent of carefree summer days.

Introducing Glittery Gummy Bear Gelati

In addition to the beloved Italian Ice, Rita's is excited to unveil a brand new dessert: the Glittery Gummy Bear Gelati. This visually stunning treat harmoniously combines the Gummy Bear Italian Ice with creamy Vanilla Frozen Custard, layered with a captivating Unicorn Glitter topping. Each bite not only pleases the palate but also delights the eyes, making it a magical experience for anyone indulging in it.

Whether you're coming in after a sun-soaked day at the park or searching for that perfect summer refreshment, these frozen creations are designed to elevate your spirits and enhance your summer experience with vibrant flavors and stunning visuals. However, these delicious treats won't be around forever; they're available for a limited time at participating locations until August 24, while supplies last.

A Nostalgic Experience

Madalyn Weintraub, the Senior Director of Marketing at Rita's, emphasizes the brand's commitment to creating enjoyable experiences that resonate with customers. "The return of Gummy Bear Italian Ice is a perfect example of how we tap into nostalgia and spark joy," she remarked. The introduction of the Glittery Gummy Bear Gelati is seen as an exciting new way to experience the flavors that fans have come to love, now with an added element of fun, thanks to the glittery topping.

Rita's doesn't stop at just these two treats. Their expansive menu features over 80 rotating flavors of signature Italian Ice made fresh daily, ensuring that there’s something for everyone. The offerings also include creamy Frozen Custard, Gelati, Concretes, Frozen Coffee, Rita's Blenders™, and Milkshakes.

To enhance customer engagement, Rita's has launched its mobile app, where new members can enjoy a free small Ice, Custard, or Gelati after their first purchase just for signing up. The app also allows users to earn rewards, receive birthday promotions, and access exclusive offers directly from Rita's.

For those interested in exploring more about the Gummy Bear Italian Ice and the new Glittery Gummy Bear Gelati, or to find the nearest Rita's location, simply head to their official website at ritasice.com. There's no better way to celebrate summer than with a refreshing Italian Ice or Gelati from Rita's, where they have been dedicated to spreading joy and happiness since they first opened their doors in 1984.

With over 575 locations worldwide, Rita's remains a favorite spot for those looking to indulge in freshly made cool treats that enhance everyday moments. Join the Rita's family this summer and experience the joyful treats that have earned a special place in fans’ hearts!