SBI Securities Achieves Top Customer Satisfaction in the Financial Sector Again
SBI Securities, based in Minato, Tokyo, has been recognized as the top company in customer satisfaction within the securities industry according to the 2025 JCSI (Japanese Customer Satisfaction Index) survey results released on June 17, 2025, by the Japan Productivity Center Service Industry Productivity Council. This is the ninth consecutive year that SBI Securities has won this accolade since 2017, demonstrating its unwavering commitment to customer satisfaction and service excellence.
The JCSI survey is one of the largest customer satisfaction assessments in Japan, covering over 30 industries and approximately 400 companies and brands since it started in 2009. This year, SBI Securities once again attained the highest ranking in the securities sector, reflecting the continuous efforts made by the company to enhance its services and provide a better investment environment.
Since its establishment, SBI Securities has focused on expanding its product lineup and collaborating with various financial intermediaries to offer a broader range of investment options. Through its open alliance strategy, the company has been able to implement a multi-card and multi-point strategy, enabling it to cater to the diverse lifestyles and needs of customers. This commitment to providing comprehensive and convenient services has led to a notable increase in the number of NISA accounts, surpassing 5 million, and a total of 14 million securities accounts across the entire SBI Group.
Planned improvements are on the horizon, with a renewal of the website and mobile applications set to begin in July 2024. Between 2025 and 2026, SBI Securities will enhance features such as 'Main Navigation' and the 'Easy Investment App.' The company also intends to introduce additional services, such as a regular liquidation service for investment trusts, including NISA accounts, and a collective order service.
The recent recognition of customer satisfaction reflects the strong support from numerous clients who have trusted SBI Securities with their investments. Moving forward, the company aims to continue providing "the most competitive fees in the industry while offering the highest level of services." SBI Securities remains dedicated to expanding its products and services, ensuring customers of all ages can effectively build their assets over the long term.
As a licensed financial services company, SBI Securities emphasizes the importance of transparency regarding fees and risks associated with investments. While there are no fees for opening a general securities account or maintenance, each investment product may require specific fees and costs. Potential investors should review the terms, risks, and associated costs for each product before making decisions. This proactive approach is part of SBI Securities' broader mission to support ongoing asset formation for its clients in an increasingly dynamic financial landscape.
In conclusion, the continuous recognition as a leader in customer satisfaction is a testament to the company’s dedication to listening to customers and refining its offerings based on their feedback. SBI Securities is committed to helping customers achieve their financial goals while simplifying the investment process through quality service delivery.
The JCSI survey is one of the largest customer satisfaction assessments in Japan, covering over 30 industries and approximately 400 companies and brands since it started in 2009. This year, SBI Securities once again attained the highest ranking in the securities sector, reflecting the continuous efforts made by the company to enhance its services and provide a better investment environment.
Since its establishment, SBI Securities has focused on expanding its product lineup and collaborating with various financial intermediaries to offer a broader range of investment options. Through its open alliance strategy, the company has been able to implement a multi-card and multi-point strategy, enabling it to cater to the diverse lifestyles and needs of customers. This commitment to providing comprehensive and convenient services has led to a notable increase in the number of NISA accounts, surpassing 5 million, and a total of 14 million securities accounts across the entire SBI Group.
Planned improvements are on the horizon, with a renewal of the website and mobile applications set to begin in July 2024. Between 2025 and 2026, SBI Securities will enhance features such as 'Main Navigation' and the 'Easy Investment App.' The company also intends to introduce additional services, such as a regular liquidation service for investment trusts, including NISA accounts, and a collective order service.
The recent recognition of customer satisfaction reflects the strong support from numerous clients who have trusted SBI Securities with their investments. Moving forward, the company aims to continue providing "the most competitive fees in the industry while offering the highest level of services." SBI Securities remains dedicated to expanding its products and services, ensuring customers of all ages can effectively build their assets over the long term.
As a licensed financial services company, SBI Securities emphasizes the importance of transparency regarding fees and risks associated with investments. While there are no fees for opening a general securities account or maintenance, each investment product may require specific fees and costs. Potential investors should review the terms, risks, and associated costs for each product before making decisions. This proactive approach is part of SBI Securities' broader mission to support ongoing asset formation for its clients in an increasingly dynamic financial landscape.
In conclusion, the continuous recognition as a leader in customer satisfaction is a testament to the company’s dedication to listening to customers and refining its offerings based on their feedback. SBI Securities is committed to helping customers achieve their financial goals while simplifying the investment process through quality service delivery.
Topics Financial Services & Investing）
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