Mazda Reports August Sales Figures: A Look at Monthly Performance and Trends
Mazda August Sales Overview
Mazda North American Operations (MNAO) has recently disclosed its sales figures for August 2025, revealing a total of 38,140 vehicles sold. This figure marks a 7.6% decrease when compared to August 2024. Despite the monthly decline, the year-to-date sales have shown a positive trend with a total of 293,495 vehicles sold, reflecting a 3.5% increase from the same timeframe last year. This presents an interesting juxtaposition wherein most of the monthly drops stem from reduced days of sales in August compared to the previous year.
Daily Sales Rate Analysis
The sales data indicates that August had 27 selling days, down from 28 days the previous year. Consequently, the daily sales rate (DSR) has also dropped by 4.1%. This metric is crucial for understanding the sales performance relative to the number of selling opportunities available.
Certified Pre-Owned Vehicle Sales
In addition to new vehicle sales, MNAO reported a total of 7,212 Certified Pre-Owned (CPO) vehicles sold in August, which represents a 4% decline compared to August 2024. Year-to-date CPO sales stands at 50,550, showing a modest decrease of 1% from the previous year.
August 2025 Sales Highlights
Several key models stood out in terms of performance during the month:
- - The CX-90 achieved record-breaking sales with 6,801 units sold, showcasing its popularity in the market.
- - The CX-50 recorded its second-best sales figures for the month with 10,028 vehicles sold, indicating strong demand.
Regional Sales Performance
In Canada, Mazda Canada, Inc. reported sales of 8,274 vehicles for August, which marked a 2% drop compared to last year. However, year-to-date figures revealed a 15.7% increase, totaling 56,021 vehicles sold. Meanwhile, in Mexico, Mazda Motor de Mexico reported sales of 7,927 vehicles with a 6% decrease compared to the previous year, yet year-to-date figures demonstrated a robust growth of 10%, with 67,639 vehicles sold.
Understanding the Mazda Brand
Mazda has a storied history dating back to its beginnings in Hiroshima, Japan. The brand is noted for its commitment to craftsmanship and innovation, aiming to enhance the
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