#Japan #Tokyo #andhoney #capsuletoys #beautyproducts

&honey Launches New Capsule Toy Series

The beloved honey beauty brand &honey is thrilled to announce the launch of its second series of capsule toys, scheduled for release on November 27, 2025. This exciting collection features miniature versions of their most popular beauty products, promising fans a delightful new way to enjoy the brand.

In collaboration with Bushiroad Creative, a subsidiary of Bushiroad Inc., &honey is set to enchant customers with its new "&honey Miniature Keyholder" series. The collection consists of six adorable miniatures, each representing a popular item from the &honey lineup, including hair care and body wash products.

Product Features

The &honey Miniature Keyholder series brings the charm of the brand's full-sized products down to a compact size. Fans can look forward to the following six varieties:
1. Deep Moist Shampoo
2. Melty Moist Repair Shampoo
3. Deep Moist Gel Body Wash
4. Melty Moist Gel Body Wash
5. Sabon Clear Gel Body Wash
6. Melty Matome Stick SH

The miniatures beautifully replicate the cute packaging of the original items, standing at approximately 4 cm tall. Notably, the Melty Matome Stick SH features a removable cap, making it even more interactive and fun. Each item comes with a ball chain attached, allowing users to easily attach them to bags, pouches, or any personal item they prefer.

Pricing and Availability

The retail price for each capsule toy is set at 400 yen (tax included), with an age recommendation of 15 years and above. The series will be available from capsule toy vending machines found in specialized toy stores, retail shops, and electronics stores across the country.

For further details, check their official site: Bushiroad Creative

Highlighted Products

• - Deep Moist Shampoo: Designed to hydrate and tame dry hair, leaving it soft and manageable with a lovely peony honey fragrance.
• - Melty Moist Repair Shampoo: Helps smoothen out frizzy hair, delivering a sleek and shiny finish, enhanced with a pure rose honey scent.
• - Deep Moist Gel Body Wash: Provides smooth and moisturized skin, scented with a delicate osmanthus honey fragrance.
• - Melty Moist Gel Body Wash: Brightens and smoothens dull skin with an elegant rose honey aroma.
• - Sabon Clear Gel Body Wash: Refreshes the skin, leaving it clean and soft, with a delightful savon honey scent.
• - Melty Matome Stick SH: Perfect for quick touch-ups on flyaways and bangs, featuring a refined shower rose honey fragrance.

About &honey

Launched in 2018, &honey has gained immense popularity for its utilization of honey’s beauty benefits, achieving impressive sales of over 100 million units as of May 2025. Focusing on hair and skin hydration, the brand offers a wide variety of products ranging from hair care to body care. Known for its adorable designs and gentle honey formulations, &honey aims to provide a sweet experience that enriches both skin and spirit.

Check out the official &honey website for more exciting products: &honey Official Site. Follow them on their social media platforms for the latest news and updates:

• - Instagram
• - X

Company Overview

Founded in 2016, Viaclear is a cosmetic company that creatively embraces beauty. The launch of &honey in 2018 marked a significant milestone, celebrated for its innovative approach to hair care that focuses on maintaining optimal moisture levels. With future releases planned, including products centered around beauty convenience, &honey continues to lead with fresh ideas in the beauty industry.