Kevin Love Partners with Shift Naturals to Transform the Hemp Beverage Industry

Kevin Love, the renowned professional basketball player, has made waves beyond the court by investing in Shift Naturals, a pioneering company specializing in hemp-infused beverages and functional gummies. This move not only emphasizes Love's personal commitment to health and mental wellness but also aligns perfectly with the innovative vision of Shift Naturals.

The announcement, made on October 15, 2025, signals a significant partnership. Shift Naturals aims to redefine relaxation and recovery through its product lineup, including the DownShift gummies and SHIFT Cocktails. Love's involvement adds a powerful voice and expertise in health optimization to the company's growth strategy.

A Strategic Partnership for Growth

Shift Naturals is not just gaining an investor; they are aligning with The Angel Group (TAG), a prominent consumer investment group known for backing emerging brands like Poppi and Olipop. This collaboration lends credibility and strategic insight to Shift Naturals as they navigate the rapidly growing functional hemp sector.

According to Ryan Evans, Co-Founder and CEO of Shift Naturals, “Kevin embodies the philosophy of our brand, which focuses on helping individuals find holistic balance in their health and lifestyles.” This partnership positions Shift Naturals to accelerate its growth and expand its retail reach, while also launching new products that cater to health-conscious consumers looking for natural alternatives.

Kevin Love's Vision for Wellness

For Love, becoming a stakeholder in Shift Naturals represents more than just a financial investment; it embodies his personal quest for better health and recovery methods. Love stated, “I've spent my career exploring ways to optimize both physical performance and mental health. Shift Naturals is creating solutions that modern athletes and everyday individuals desperately need.” His endorsement highlights the demand for smarter, hemp-based recovery tools in today’s wellness landscape.

As Shift Naturals releases its core products, including full-spectrum cannabinoid options paired with carefully selected terpenes, the brand is set to establish a new standard in wellness beverages. Unlike many other hemp products, Shift Naturals is focused on terpene-driven functionality, offering benefits beyond mere flavor. This approach aims to deliver a consistent, elevated experience through each product.

Shaping the Future of Functional Hemp

The growing market presence of Shift Naturals, combined with the infusion of capital and expertise from TAG and Love, sets the stage for an exciting future. The company plans to launch additional products in the near term, solidifying its commitment to providing intentional, plant-based wellness options.

Kevin Love’s investment, intertwined with his personal health philosophies, positions Shift Naturals at the forefront of a wellness revolution. As athletes and health enthusiasts alike search for natural recovery and relaxation solutions, Shift Naturals stands ready to meet these demands with purpose-driven innovation.

For updates and more information, visit enjoyshift.com and follow Shift Naturals on social platforms like Instagram, YouTube, and TikTok.

In a time where wellness trends are rapidly evolving, Love's participation in Shift Naturals exemplifies how athlete-backed brands can reshape industries while simultaneously advocating for health and wellness.

About Shift Naturals

Shift Naturals is a forward-thinking hemp sciences company dedicated to crafting innovative, hemp-infused beverages and functional gummies. The company's philosophy centers around helping customers relax, recover, and restore balance through thoughtfully designed products that prioritize wellness. From the beloved DownShift gummies to versatile SHIFT Cocktails, Shift Naturals delivers natural wellness solutions that cater to the modern lifestyle.