#Japan #Tokyo #Zoff #Contact Lenses #Zoff 1-DAY

Zoff Introduces Revolutionary Clear Contact Lenses

The well-known eyewear brand Zoff has made an exciting announcement regarding its new product, the Zoff 1-DAY, which marks the company's first foray into the world of contact lenses. Starting from August 1, 2025, the Zoff 1-DAY will be available for purchase at the popular Zoff Harajuku store and Zoff Jiyugaoka Maple Street store. This new move aims to make the product more accessible to a wider audience, extending a proven success from the online realm to physical retail.

The Zoff 1-DAY was launched in November 2024 on the brand's official online store, quickly becoming a fan favorite with approximately 1.7 million pairs sold as of June 2025. Capitalizing on this positive reception, Zoff is keen on promoting an “choose your eye care” lifestyle—encouraging users to conveniently switch between glasses and contact lenses based on their daily activities.

Product Features

The Zoff 1-DAY is no ordinary contact lens. With a water content of 60% and a non-ionic composition, these lenses minimize the adherence of proteins and other debris, ensuring clear vision throughout the day. The UV protection aspect is also remarkable, blocking 96% of UVB rays and 78% of UVA rays, making them suitable for daily use.

Moreover, the lenses feature an aspherical design with smoothed edges for a natural fit, providing an unparalleled comfort level. The addition of moisturizing components (MPC) in both the lens material and the solution maintains a pleasant wear experience all day long.

In-Store Launch Campaign

To celebrate the upcoming in-store launch, Zoff is set to offer special prices from August 1 to August 31, 2025. The pricing details are as follows:

• - 30-pack: Regular price ¥2,200, now 30% off at ¥1,540.
• - 5-pack: Regular price ¥660, now 20% off at ¥528.

Product Overview

• - Product Name: Zoff 1-DAY
• - Sales Name: Zoff 1-Day
• - Regular Price: ¥2,200 for a 30-pack, ¥660 for a 5-pack
• - Launch Date: August 1, 2025
• - URL: Zoff Official Contact Lens Store
• - Approval No.: 30200BZX00014A06
• - Available Locations: Zoff Harajuku, Zoff Jiyugaoka Maple Street store

Importance of Eye Care

Zoff has been closely attuned to customers' vision needs for eyewear production. The company frequently collects feedback during eye exams about the history and purpose of glasses, observing that many contact lens users prefer options for various visual needs. Whether users have a significant discrepancy in vision or require contact lenses for sports activities, Zoff has learned to accommodate these distinctive requirements effectively.

Growing Demand for Sunglasses

Recent surveys conducted among customers purchasing glasses and sunglasses indicate a rising trend for combining sunglasses with contact lenses, emphasizing the synergy between these two products. As awareness regarding UV protection and fashionable eyewear continues to rise, Zoff expects considerable growth in demand for sunglasses and, consequently, contact lenses. The brand will continue to strive for excellence in both fashion and functionality while expanding acknowledgment among contact lens users.

Contact Information

For general inquiries, customers can reach the Zoff Customer Support at Tel. 0120-013-883 (weekday hours 11:00 AM–6:00 PM). For information about the Zoff online store, please contact Zoff Online Store at Tel. 0120-013-505 (weekday hours 11:00 AM–6:00 PM).