Samsung Discusses the Importance of Trust and Security in AI at CES 2026

Samsung Discusses Trust, Security, and Privacy at CES 2026

During CES 2026 held in Las Vegas, Samsung Electronics hosted a pivotal panel titled "In Tech We Trust? Rethinking Security & Privacy in the AI Age." This event, part of Samsung's ongoing Tech Forum series, brought together a group of distinguished experts in technology, ethics, and research to examine what role trust plays in the rapidly evolving landscape of Artificial Intelligence (AI).

Building Trust in the Age of AI

The panel featured noted figures such as Allie K. Miller, CEO of Open Machine, Amy Webb, CEO of the Future Today Strategy Group, Zack Kass, Global AI Advisor at ZKAI Advisory, and Shin Baik, the Group Head of Samsung's AI Platform Center. They discussed the crucial role of trust as AI becomes more embedded in everyday life, taking on roles that anticipate user needs, curate experiences, and operate autonomously across various devices.

Shin Baik remarked that trust must be earned through consistent, understandable behavior rather than mere assurances. The discussion emphasized that users want AI technologies to be predictable and transparent. Allie Miller reinforced this notion, stating, "When it comes to AI, users are looking for transparency and control... They want to lead their experiences by understanding whether an AI model is operating locally or in the cloud, ensuring their data is secure."

This perspective reflects growing demands from consumers who want a clear view into how AI functions and how their personal data is being utilized or stored. Samsung's commitment to a trust-by-design philosophy was evident, focusing on creating AI systems that cater to user needs while being secure and manageable.

Evolving Security Frameworks

Another key topic of discussion was the ever-evolving security requirements as devices become smarter and more interconnected. Samsung leveraged this opportunity to showcase its Knox security platform, which is designed to protect billions of devices at a foundational level. The presenters also mentioned Knox Matrix, a framework that allows devices to validate and secure each other in real-time, providing a robust ecosystem of interconnected security.

"Trust in AI begins with proven security measures, not promises," stated Shin Baik. The Knox platform, as he explained, has been a cornerstone of Samsung's security commitment for over a decade, ensuring that data protection is embedded at every operational layer. The session highlighted the need for a security ecosystem that fosters reliability across devices.

Industry Collaboration and Transparency

The panelists agreed that a transparent environment encourages trust, facilitating a better user experience. Samsung emphasized its partnerships with recognized industry leaders like Google and Microsoft to enhance collective security research and interoperability. This collaboration strengthens the security framework not just for Samsung products but also across the broader technology landscape.

Transparency also extends to the users' ability to have visibility into AI processes. Clear guidelines regarding where AI models run, how data is processed, and which features are powered by AI contribute significantly to user confidence. As Zack Kass pointed out, while challenges such as misinformation and misuse of technologies persist, effective countermeasures can be developed through technological innovation.

Amy Webb highlighted the consumer purchasing behavior linked to trust, stating that people often opt for convenience over trust, indicating that an AI's ability to simplify their lives is often the deciding factor.

Conclusion: The Path Forward

As AI continues to become more invisible in our daily interactions, the overarching message of the panel was clear: for AI technologies to gain and maintain user trust, they must prioritize security, transparency, and meaningful choices from the outset. The trust forged in the AI landscape will ultimately determine how successfully these technologies integrate into our lives.

In summary, this engaging dialogue during CES 2026 served as a reflection on the pressing need to highlight trust, security, and privacy in AI's future. As pioneering innovations emerge, establishing a reliable framework will be essential for ensuring that users feel confident and safe in the next generation of technology.