#Japan #Tokyo #Sanrio #LUX #Kuromi

Lux and Kuromi Join Forces for a Dazzling Collaboration

In an exciting announcement, Unilever Japan's hair care brand LUX has teamed up with Sanrio's popular character Kuromi to create a superb limited-edition product line titled "Let's Shine Together with Kuromi." Set to launch on June 29, 2026, this collaboration features 11 exclusive items, including the newly introduced sulfate-free LUX Super Rich Crystal Moisture & Repair Shampoo and a variety of treatments and conditioners, all dressed in stunning Kuromi packaging.

Celebrating Individual Brilliance

LUX has long been seen as a brand that understands and caters to the unique shine possessed by each woman. The 2026 campaign, under the tagline "Shine Invincibly," reflects their commitment to helping women embrace their individuality without worrying about others' perceptions. The concept encourages women to be their true selves, enjoying their identities through their hair. This aligns seamlessly with Kuromi's mantra encouraging everyone to strive for their ideal selves, as part of her ongoing "#WorldKuromiTransformation" initiative launched in 2021.

Both LUX and Kuromi aim to inspire others to believe in themselves and radiate positivity. This collaboration not only merges their dreams but also aims to create a unique experience for consumers, encouraging them to embrace their inner strength and celebrate their individuality through every wash.

Special Features and Campaign Details

The limited-edition range will boast uniquely designed bottles showcasing various expressions of Kuromi, making bath time delightful and uplifting. Fans can look forward to exclusive promotional events accompanying the product launch, including a major campaign on X (formerly Twitter), original social media submissions, and dazzling outdoor advertisements.

To celebrate the collection's release, from June 29, 2026, a special campaign will allow customers purchasing limited-edition products to participate in a prize draw for unique rewards. Customers can win anything from special cushions to keychains by simply submitting their purchase receipts—adding an exciting layer to this collaboration.

Product Overview

The product offerings will consist of:

• - LUX Super Rich Shine Damage Repair Kuromi Collaboration Pump Pair (400g each)
• - LUX Super Rich Shine Relax Night Care Kuromi Collaboration Pump Pair (400g each)
• - LUX Super Rich Crystal Moisture & Repair Kuromi Collaboration Pump Pair (450g each)
• - LUX Bath Glow with Repair & Shine Kuromi Collaboration Trial Size Pump Pair (400g each)

Each item has been crafted keeping in mind the diverse hair care needs and desired outcomes of consumers, ensuring that there is something for everyone.

The Kuromi Spirit

Self-proclaimed rival of My Melody, Kuromi is known for her signature black hood and pink skull, and has become a beloved figure due to her quirky personality and relatable struggles. Her commitment to authenticity and personal growth resonates with fans, making her an ideal ambassador for this collaboration with LUX. As she stated, "I’ve become LUX's official ambassador, and I promise to keep cheering for all of you. Let's shine together!"

Conclusion

The launch of this special collaboration underscores LUX’s dedication to enhancing women’s confidence while celebrating individual style. With the unique incorporation of Kuromi, both brands inspire and empower consumers to embrace their true selves. Mark your calendars for June 29, 2026, and prepare to shine invincibly with LUX and Kuromi’s stunning new products!