Experience Nature's Essence at the YASHINOMI POP-UP Event in Harajuku

Celebrate 55 Years of YASHINOMI Detergent

On May 24, 2026, a special pop-up event titled "YASHINOMI POP-UP Essential Journey" will take place in Harajuku, Tokyo, commemorating the 55th anniversary of YASHINOMI detergent. Organized by Saraya Inc., a household name in eco-friendly cleaning products, this unique event promises attendees a chance to experience the essence of nature through various interactive activities.

YASHINOMI detergent is known for its commitment to being gentle on both people and the planet. Utilizing plant-based cleaning ingredients derived from coconuts, this fragrance-free and dye-free series has become a long-standing favorite since its introduction in 1971. With its notable biodegradability and skin-friendly formula, it is celebrated as a pioneer in environmentally friendly cleaning solutions.

Event Highlights

The pop-up event will unfold at the Shibu Ten Space at Jingū Gaien in Harajuku from 12:00 PM to 6:00 PM. Attendees are encouraged to engage with various activities designed to stimulate their five senses and deepen their understanding of this beloved product.

Stamp Rally for Special Gifts

One of the highlights of the event is a stamp rally where participants can collect stamps by engaging in sensory experiences featuring YASHINOMI detergent. Those who collect every stamp will receive a special gift of YASHINOMI Premium Power detergent—a set of two, perfect for personal use and sharing with loved ones. In addition, the first 50 visitors who post on social media and follow YASHINOMI's official accounts will receive a complimentary YASHINOMI mascot.

Free Workshop: Customizing Your Own Hand Cream

As part of the festivities, attendees can participate in a free workshop that allows them to create their own custom hand cream adorned with a unique charm. This activity not only emphasizes creativity but also underlines YASHINOMI's commitment to crafting products tailored to individual preferences.

Workshop Schedule:

- Times: 2:00 PM, 3:00 PM, and 4:00 PM (30-minute sessions)
- Cost: Free
- Materials Needed: None
- How to Join: Reservations can be made in advance via an online application form here.

Walk-ins may be accepted if space allows.

Event Details

- Date and Time: May 24, 2026, from 12:00 PM to 6:00 PM
- Location: Shibu Ten Space, Jingū Gaien, 2-18-72F A Room, Shibuya-ku, Tokyo
- Access: 8-minute walk from Meiji Jingu-Mae (Harajuku) Station, 9 minutes from Gaienmae Station, and 10 minutes from Harajuku Station
- Entry Fee: Free

Stay tuned for continuous updates regarding the event through social media channels:

The Legacy of YASHINOMI Detergent

Since its creation in 1971, YASHINOMI detergent has been emblematic of eco-conscious cleaning. Born amid environmental challenges of Japan's rapid economic growth, it was designed to minimize ecological impacts. This philosophy remains central to the brand’s identity today. YASHINOMI detergent harnesses ingredients that are not only effective but also rapidly biodegradable, illustrating Saraya’s dedication to both user safety and environmental stewardship.

About Saraya Inc.

Saraya Inc. is committed to promoting hygiene, environmental sustainability, and health through its innovative products. Founded in 1952, the company has developed a wide range of cleaners and disinfectants for both home and professional use, including its popular YASHINOMI detergent series and the additive-free Arau Baby soap.

About TABIPPO

Founded in 2010 and established as a corporation in 2014, TABIPPO aims to craft new travel experiences and promote exploration. The company focuses on connecting travelers in their 20s and 30s and engages in various initiatives to boost tourism and promote the joy of traveling.

Join us to celebrate 55 years of YASHINOMI and immerse yourself in a journey of discovery and creativity that promotes a more beautiful world!