Nonoichi City Introduces First Health Points Program in Ishikawa Prefecture
In a groundbreaking initiative,
Bespra Inc., headquartered in Shibuya, Tokyo, has collaborated with Nonoichi City (Welfare Division, Elderly Welfare Section) to launch a health points program utilizing the brain health app, "Brain Health App". This program is set to commence on June 1, 2025, and specifically targets residents of Nonoichi City aged 65 and above who do not have nursing care certification. The initiative aims to enhance the community's exercise habits and overall health awareness while allowing participants to exchange earned points for PayPay credits. This marks the first implementation of such a service in Ishikawa Prefecture, with over 20 municipalities across the country already adopting this innovative program.
Objectives of the Health Points Program
The Nonoichi City health points program is designed to motivate citizens to engage in health improvement activities and maintain regular exercise habits while increasing awareness of personal health. It employs the "Brain Health App" alongside the health points service to kickstart this initiative. Participants will earn points by achieving health goals suggested by the app, such as completing a set number of steps or participating in designated programs approved by Nonoichi City. These earned points can be converted into PayPay credits, providing a tangible reward for healthy activities.
Participation Benefits
Residents can accumulate points by engaging in activities like walking or mental training while using the app—all while enjoying a fun and manageable way to develop healthy habits. For every 1,000 points earned, participants can redeem them for PayPay points equivalent to 1 yen, which can be used for shopping and various transactions.
How to Get Started
Any Nonoichi citizen aged 65 or older without nursing care certification and possessing a smartphone can participate. To begin, simply download the
Brain Health App (available on both iOS and Android) and apply through the Nonoichi City menu within the app. For full details, please refer to the Nonoichi City official website:
Prevent Lifestyle-Related Diseases Using the 'Brain Health App'.
What is the 'Brain Health App'?
The 'Brain Health App' is a free smartphone application that integrates exercise, cognitive training, and dietary management activities for optimal brain health. It is based on research conducted by the prestigious Karolinska Institute and has proven that a combination of dietary guidance, exercise coaching, cognitive training, and lifestyle advice can effectively slow the progression of mild cognitive impairment.
The app was launched in 2017 and has garnered numerous awards from various entities, including the Cabinet Office's ImPACT program and local government initiatives in Tokyo.
Health Promotion through the 'Brain Health App' and Health Points Program
The "Brain Health App and Health Points Program for Municipalities" is designed to promote the health of citizens and invigorate local economies. By participating in health-promoting activities and community volunteer work, individuals can earn health points. These points can then be exchanged for community-specific or PayPay points, helping to bolster both individual well-being and the regional economy.
About Bespra Inc.
- - Company Name: Bespra Inc.
- - CEO: Yosuke Toyama
- - Headquarters: 5-18-10 Jingumae, Shibuya, Tokyo, Japan
- - Established: April 2012
- - Website: www.bspr.co.jp
- - Contact: info@bspr.co.jp
This program has already been implemented in over 20 municipalities nationwide, aiming primarily at digitizing health points, nursing prevention points, and volunteer efforts (notable municipalities include Hachioji and Shibuya in Tokyo, Koshigaya in Saitama, and others).
With these efforts, Nonoichi City is leading the charge in promoting a healthier, more active senior population.