#Japan #Tokyo #Switzerland #Mammut #DO IT ANYWAY

DO IT ANYWAY Campaign Overview

Starting from March 10, 2026, Mammut, the renowned outdoor brand founded in Switzerland in 1862, is launching a campaign named "DO IT ANYWAY." The campaign encourages enthusiasts to share their captivating outdoor moments on Instagram for a chance to win thrilling trips to Switzerland. This initiative is in partnership with the Switzerland Tourism Board, aiming to inspire individuals to break free from limitations and take on new challenges.

Campaign Theme for Spring/Summer 2026

The theme for Mammut's Spring/Summer 2026 collection is "DO IT ANYWAY — Live Life Your Way." It resonates with everyone who cherishes the mountains, celebrating the spirit of adventure and self-belief. This theme embodies the courage to pursue one’s path despite challenges and external opinions. Mammut supports adventurers by providing high-performance products and innovative concepts, embodying the spirit of striving beyond barriers and embracing nature’s forces.

How to Participate

From March 10 until June 24, 2026, participants can enter the DO IT ANYWAY Campaign by posting on Instagram. Here’s how:
1. Follow Mammut Japan @mammut_japan and Switzerland's official account @switzerlandjp.
2. Share a captivating photo of yourself engaged in an outdoor activity, or even a past adventure. Add a comment about the Swiss challenge you wish to pursue or any global destination you dream of.
3. Tag @mammut_japan in your post.
4. Use the hashtag #mammut_doitanyway.

For example, you might write: "I've hiked the mountains in Japan. Next, I want to conquer the Via Ferrata course in Lauterbrunnen, Switzerland — over 2 km long with an elevation gain of 300 m, which sounds exhilarating!"

Prizes Await the Brave

Mammut is excited to offer outstanding prizes for this campaign, including:

• - Grand Prize: An unforgettable trip to Switzerland (4 nights and 6 days) for two people, including airfare with Swiss International Airlines, accommodation, Swiss Travel Pass, and Mammut products valued at 150,000 yen per person.
• - Secondary Prizes: Two groups of four individuals will receive support for travel to any destination in the world, with each receiving 150,000 yen for travel and another 150,000 yen in Mammut products.

Judging Panel

Notable judges for the campaign include Mammut ambassador Junichi Okada, along with Taiki Yanagisawa, the owner of the Akadake Mining Cabin, and Yuka Kobayashi, a climbing national team coach. All judges will carefully evaluate entries based on creativity and the spirit of adventure.

Important Details and Contacts

• - Application Period: March 10, 2026, to June 24, 2026 (23:59 JST).
• - Total Winners: Three groups (six people), comprising one grand prize and two secondary prizes.
• - For inquiries or more details, please contact [email protected] or visit Mammut's campaign page.

Support from Switzerland Tourism Board

This campaign proudly collaborates with the Switzerland Tourism Board, promoting the beauty and adventure of Switzerland. With majestic peaks, stunning glaciers, and serene lakes, Switzerland beckons adventurers with well-established hiking trails and cultural heritage. Explore the magic of Switzerland at myswiss.jp and on their Instagram @switzerlandjp.

About Mammut

Mammut has built a legacy of over 160 years in outdoor gear, emphasizing safety and innovation in their products. Operating across about 50 countries, they have a significant presence in Japan with retail stores in major cities including Sapporo, Tokyo, and Osaka. As a premium outdoor brand, Mammut continues to lead the market with versatile, high-quality products designed for the adventurous spirit. For more information about Mammut, visit mammut.jp.