#Japan #Innovation #Tokyo #AlphaDrive #Corporate Values

AlphaDrive's Corporate Value Update

The Japanese firm AlphaDrive has introduced a comprehensive update to its corporate values established in 2018, coinciding with a significant transition period set for 2024. As AlphaDrive embarks on its new path as an independent entity, the organization is on the brink of explosive growth which spans beyond its traditional business borders.

Context of Change

In recent years, AlphaDrive has experienced rapid expansion, attracting a diverse team from various backgrounds, all passionately pursuing their respective challenges. This growth has prompted the organization to contemplate a critical question: "What unites us in this rapidly growing structure?" This question led to the collaborative creation of new values that every employee can share and embody.

Development Process

Between February and July 2025, a series of management retreats were held where the leadership collaboratively brought forth and discussed the values and actions they cherish in their daily work. Through multiple iterations and revisions, they distilled their shared vision into seven significant statements.

The Seven Core Values of AlphaDrive

1. Believe in Infinite Potential

We commit to believing in the boundless possibilities that reside within every individual. Regardless of circumstances or seemingly unrealistic ideas, there exists the capacity to unlock futures. We pledge to foster this belief in every aspect of our business, our communities, and, most importantly, in ourselves.

2. Progress Together to Greater Heights

We view differing opinions as opportunities for new perspectives and consider setbacks as proof of significant challenges. By releasing our prejudices and embracing diversity, we promise to hold the hands of struggling colleagues and strive toward collective success, achieving what is impossible alone.

3. Embrace Entrepreneurial Challenges

We are not mere supporters; we are individuals who courageously confront risks and obstacles as entrepreneurs. Rejecting the roles of bystanders, critics, or advisors, we commit to engaging with every issue as proactive participants with an overwhelming sense of ownership.

4. Innovate Continuously

We aspire to capture and lead the way forward by continuously innovating ahead of a changing society. Aware that even the most groundbreaking inventions can swiftly become outdated, we promise to focus on creating unconventional innovations that will shape the future, unbound by past constraints.

5. Ensure Reproducibility

Committing to develop frameworks that reproduce every innovation is our focus. To amplify the impact of groundbreaking ideas that emerge in tight, specialized contexts, we strive to meticulously construct systems that enable broad usage among colleagues and society.

6. Adventure and Go Beyond Limits

We celebrate taking daring steps outward. Guided by insatiable curiosity, we will not shy away from transcending our roles, organizations, and conventional boundaries. We believe there is nothing we cannot change, actively breaking free from our shells and traversing unknown territory.

7. Uphold Autonomy

To deliver real value, we discipline ourselves to achieve our objectives. We believe that maintaining high standards, even when results fluctuate, solidifies trust and fosters growth. We will elevate our expectations through willpower, refusing to compromise on quality.

Remarks from Executive Officer Joji Hirao

According to Joji Hirao, AlphaDrive's Executive Officer in Competency Management, the newly defined seven values are not just terminology; they serve as guiding principles for our daily actions. The values will be incorporated into performance evaluations, criteria for internal awards, and serve as the foundation for everyday decision-making.

Furthermore, workshops encouraging all employees to engage in dialogue about how to embody these values are planned. Hirao emphasizes that the mission extends beyond merely articulating values; it involves cultivating them collectively.

As we progress with our purpose of "unlocking human potential," we will nurture these values, engaging sincerely with our customers, partners, and society at large. With these principles at our core, AlphaDrive believes in the potential of Japanese communities and enterprises as we strive to co-create a new future.

Company Overview

• - Founded: February 23, 2018
• - CEO: Koichi Aso
• - Headquarters: 1F, Kurusu Building, 2-17-3 Nagata-cho, Chiyoda-ku, Tokyo 100-0014, Japan
• - Website: AlphaDrive

For inquiries, please contact AlphaDrive's PR department through this link.