Chapun's New Colors
2025-08-19 02:58:22

Chapun Unveils Enchanting New Contact Lens Colors with Nagi Saito

Chapun Introduces New "Fixing Lens" Colors



On August 19, 2025, PIA Corporation announced the much-anticipated launch of two new colors in the Chapun (シャプン) color contact lens brand, featuring beloved image model Nagi Saito. The new lenses, named "Tokitome Brown" and "Tokitome Gray," promise to provide a magical enhancement to your eyes with their unique design.

The Magic of Chapun Lenses


Chapun’s innovative lenses are not just a beauty accessory; they are designed to encapsulate and extend delightful moments, keeping your eyes eternally enchanting. The "Tokitome Series" aims to deliver that magical feeling by integrating a unique technology called the "Fixing Lens". Unlike traditional contact lenses that rotate slightly during blinking, the Fixing Lens remains stable, ensuring that the highlight in your eyes always stays perfectly aligned, creating a cute effect reminiscent of a magical pause in time.

Color Details and Appeal


The first new color, "Tokitome Brown," features broad, softly blurred dark rims with a shimmering, sweet brown that adds a warm glow to the wearer's eyes. It effectively enhances your natural eye color while offering a distinctively cute appearance. The second color, "Tokitome Gray," boasts the same broad rim design but veers toward a more mysterious allure with its droplet-like gray hue, providing an extraordinary yet subtle allure that's incredibly eye-catching.

Both colors maintain the principles Chapun stands for: aesthetic appeal without sacrificing comfort. The lenses, with a diameter of 14.5mm and a color diameter of 14.0mm, are made for daily wear and deliver a flawless, glowing look that remains intact throughout the day.

The Science Behind the Fixing Lens


The "Fixing Lens" is engineered for stability within the eye, featuring a design that is thinner at the top and thicker at the bottom. This weight distribution keeps the lens in place during regular eye movement, eradicating the annoying problem of lens rotation that can disrupt the aesthetic, particularly in intricate designs like water-gloss lenses.

In addition to solving the alignment issue, Chapun did not compromise on comfort. Extensive trials went into perfecting the wear experience, ensuring that the lenses feel just as good as they look. This attention to detail is indicative of Chapun’s commitment to high-quality products.

A Magical Packaging Concept


The theme of the new Chapun series is beautifully reflected in its packaging, which features a clock stuck at 23:59, symbolizing the wish for magical moments to last forever. This clever design is echoed not only in the packaging but also across various promotional materials, embodying the spirit that


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Topics Consumer Products & Retail)

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