#Japan #Tokyo #United Arrows #Naho Omori #Akari Uragami

United Arrows Launches 'WARM CITY' Holiday Campaign

United Arrows, based in Shibuya, Tokyo and led by CEO Yoshinori Matsuzaki, is excited to announce the commencement of its 'WARM CITY - Wear Winter, Embrace the City' holiday campaign. This initiative kicks off on November 26, 2025, aiming to weave warmth into the winter fashion landscape and gifting experience. The campaign emphasizes the comforting nature of clothing that 'wraps the body' and the essence of gift-wrapping, thereby inspiring an uplifting atmosphere throughout the city.

Featured Stars

The campaign's key visual stars a family of actors including Naho Omori, Yuriko Ono, and Akaji Maro, marking their first collaboration. This poignant gathering symbolizes the warmth that transcends generations, bringing forth an emotional resonance unmatched in prior projects. During the shoot, genuine connections among the three were palpable as they shared moments of creativity and respect. Naho reflected, "It's usually tough to gather everyone due to our busy schedules. This shoot was a miraculous timing for us." Yuriko added, "The memories we created during this shoot are treasures to me," while Akaji noted his fondness for strolling amidst the festive chaos of Christmas, often humming carols in his home bath afterward.

Moreover, reflecting on the campaign theme of 'WARM CITY,' Naho shared recent heartwarming moments like his child's accomplishment of cycling, drinking water from a cup, and expanding his repertoire of tunes. These small milestones highlight the significant influence of family time in elevating urban warmth.

For more details, including the family’s thoughts on their outfits, shooting experiences, and interviews about their holidays, check out the special campaign website provided below.

WARM CITY Special Website

Special Collections for Holidays

The campaign, titled 'UA HOLIDAYS 2025,' will feature an exquisite collection from various brands and labels under United Arrows. Shoppers can look forward to exclusive items, a gift giveaway through a lottery system, special shopping bags, and gift kits, all designed to enhance holiday celebrations.

Star Profiles

• - Naho Omori: This celebrated actor debuted as a leading man with 'Killer B' in 2001 and has continued to deliver exceptional performances in numerous films, while also being part of the band known as 'Naho Omori & The Old Blue Bandits.' His brother, Ryuichi Omori, is a noted film director.

• - Yuriko Ono: Starting her career as a model in 2008, she swiftly transitioned into acting, gaining attention for her elegant presence. In recent years, she has expanded her career in acting and modeling, featuring in various notable projects.

• - Akaji Maro: Born in 1943 in Nara, he is a butoh artist and actor known for founding the Dairakudakan theater group in 1972. His pioneering role in promoting 'Butoh' on a global scale and contributions to films and theatrical performances are widely recognized.

Collaboration with Akari Uragami

The campaign visuals will also include original artworks by artist Akari Uragami, who specializes in textile art and offers a fresh perspective on the human experience through various mediums. Her art, reflecting the concept of warmth through interconnectedness, will feature prominently throughout the campaign.

As part of a broader strategy, United Arrows is also running a series of gift-wrapping services and monthly promotions starting December 1, 2025, to enhance customer experiences during the holiday season. Additionally, social media campaigns will allow fans to engage with their brand for a chance to win charming miniaturized versions of their iconic shopping bags.

For more insights into Akari Uragami’s artistic vision, check out her interview on United Arrows’ website:
Akari Uragami Interview

About United Arrows

Established in 1989, United Arrows combines a curated selection of designer brands and original clothing lines, storing a diverse range of men's and women's apparel along with various lifestyle products under its umbrella. Brands like 'United Arrows,' 'Beauty & Youth United Arrows,' and 'United Arrows Green Label Relaxing' exemplify their commitment to quality and style.