#Japan #Tokyo #Harajuku #Asian Brands #60% pop-up

Exciting Expansion of the 60% Pop-Up Event

Due to overwhelming success, the renowned online select store 60% is expanding its pop-up event featuring 13 exciting Asian brands at and ST TOKYO in Harajuku. This innovative event, dubbed '60% meets and ST TOKYO', promises to be a vibrant hub that connects young consumers with innovative fashion.

An Overview of the Event

Running from September 17 to October 14, 2026, this pop-up brings together an impressive collection of brands that reflect the best of Korean and Chinese culture, appealing particularly to Gen Z enthusiasts. The carefully curated line-up consists of both returning favorites and new names, introducing a refreshing experience for visitors.

This second installment includes four previously featured brands, alongside nine newcomers, thus totaling 13 brands displaying the eclectic styles centered around modern Asian culture. Notably, this event marks the debut of brands such as RANDOMOFF, Relabel, and Grumpy Stuff in Japan. These brands, which have thrived online, are set to unveil their physical presence for the first time amidst the bustling energy of Harajuku.

With a goal to create a unique shopping experience, attendees will not only explore the latest collections but also will have access to exclusive items and limited-time offerings available only at this event. The atmosphere at and ST TOKYO will combine the virtual experience of 60% with the tangible excitement of in-person retail, making it an unmissable occasion for fashion aficionados.

Participating Brands

The participating brands include:

• - Newcomers: BEIDELLI, Relabel, La mode MAQI, Grumpy Stuff, JIMI, RANDOMOFF, Cozing, mafavarchive, ROCKFISH WEATHERWEAR
• - Returning Favorites: meego, Cozy&Kitsch, Heisan, SOFT THUMBNAIL

Special Event Bonuses

During the duration of the event, visitors and shoppers can expect a variety of unique novelties and special offers, creating an engaging environment that honors both the brands and their customers. Various special projects will be implemented, exciting both new and returning attendees alike.

Event Location and Details

• - Venue: and ST TOKYO (WITH HARAJUKU 1F)
• - Address: 1-14-30 Jingumae, Shibuya-ku, Tokyo, 150-0001
• - Instagram: and ST TOKYO
• - TikTok: and ST TOKYO TikTok

Hours of Operation

• - Monday - Friday: 11:00 AM - 9:00 PM
• - Saturday - Sunday: 10:00 AM - 9:00 PM

Exclusive Offerings

Beyond just fashion, this pop-up is positioned as a convergence of the latest trends in lifestyle apparel while fostering an engaging atmosphere filled with creativity and social connection. With various brands, styles, and promotions, there’s a spotlight on the dynamic and ever-evolving landscape of Asian fashion.

Closing Thoughts

With its rich tapestry of cultural influences and innovative design, '60% meets and ST TOKYO' is more than just a shopping event; it is a celebration of diversity in fashion that invites attendees to explore, interact, and immerse themselves in new experiences. Make sure to save the dates for this unique event that bridges the vibrant online world of fashion with real-world engagement in one of Tokyo's most iconic districts.