Zoomlion's Hungarian Factory Launch Boosts Local Manufacturing and Service Support in Europe

In a strategic move to enhance its presence in Europe, Zoomlion Heavy Industry Science and Technology Co., Ltd. has initiated operations at its MEWP (Mobile Elevating Work Platform) Intelligent Factory located in Tatabánya, Hungary. This marks a significant phase in the company's international expansion, with plans to fortify supply chain resilience and local service capabilities across the continent.

The newly opened factory, part of the first phase of Zoomlion's Hungarian project, serves as a crucial logistics hub that connects Eastern and Western Europe. It is strategically situated at the intersection of major highway networks, facilitating efficient distribution channels for the company’s innovative lifting equipment, including boom lifts and scissor lifts. By localizing production in Hungary, Zoomlion aims to ensure a stable and efficient supply of products tailored to the needs of its European customer base.

In addition to manufacturing, the Hungary facility is set to enhance Zoomlion's service network by increasing spare parts availability and improving technical support. This initiative is expected to create numerous local employment opportunities and foster collaborations with Hungarian businesses, thereby nurturing a robust industrial ecosystem within the region.

Future Developments

As part of this localization strategy, Zoomlion is also progressing with the second phase of its factory project in Germany. The construction began in March 2025, with an investment exceeding EUR 50 million for a site that spans 60,000 square meters. This German facility will focus on the production of tower cranes, truck cranes, and concrete machinery, thereby expanding the company’s range of products available locally.

These initiatives epitomize Zoomlion's commitment to creating a resilient infrastructure for international operations. By enhancing local manufacturing and assembly capabilities, the organization enables faster response times to market demands while aligning itself with regional customer preferences.

The company operates 11 research and development and manufacturing bases worldwide, alongside over 430 sales and service outlets in more than 170 countries. Notably, international revenue represented a significant 58.56% of Zoomlion’s total revenue in 2025, underscoring its pivotal role in the company's overall growth strategy.

Conclusion

Through the establishment of the Hungary MEWP factory and the advancement of its German counterpart, Zoomlion is effectively integrating globalization with localization. This dual approach not only fortifies the company's supply chain resilience but also significantly contributes to its long-term growth in international markets. As Zoomlion continues to strengthen its localized manufacturing and service support across Europe, its influence in the construction equipment sector is poised to grow even more.