#China #Guangzhou #Canton Fair #Snacks #sweets

Flavor Explosion at the 137th Canton Fair

From May 1 to 5, 2025, the 137th China Import and Export Fair, better known as the Canton Fair, took place under the inspiring theme of "Better Life." Beyond just a trade event, this year’s fair immersed visitors in a vibrant exploration of China’s dynamic food culture. The food zone was alive with enticing aromas, colorful displays, and the sounds of animated conversations among buyers from across the globe, eager to experience an array of flavors.

One of the standout exhibitors was Guangdong Sweet Sixteen Foods Co., Ltd, famed for capturing the attention of buyers with its innovative spin on traditional candies. Their flagship line of chewing gums, characterized by a tangy coating that dissolves into sweetness, was a highlight of the fair. “Pure sweetness can be dull; that’s why we introduce playful flavor contrasts,” explained Yang Rong, a company representative. With products ranging from lollipops to cotton candy, this brand has expanded its reach to over 20 countries, including the United States, the UK, and Canada, and is aggressively building its presence in regions such as South America, Africa, and the Middle East.

Another captivating exhibitor, Guangdong Ruima Qi Food Co., Ltd, showcased a diverse range of candies, with a focus on high-quality pop candies and eye-catching designs. The company’s products not only deliver on taste but also excel in visual appeal, addressing the international demand for aesthetically pleasing confections. Expanding its market reach to Europe, South America, and the Middle East, this brand ensures that each piece is not only flavorful but also beautifully packaged.

In addition to the colorful treats, the fair highlighted traditional snacks, like throat lozenges made from candied citrus peels and Buddha’s hand fruit, reflecting the Chinese philosophy that food can serve as medicine. Spicy strips, known as "latiao," were also prominent, a popular Chinese snack that has gained a significant following on social media platforms worldwide.

Whether it’s classic treats or unique specialties, health-oriented confections or irresistible Chinese snacks, the Canton Fair continues to attract global buyers fascinated by its ever-evolving tastes. With a growing curiosity for Chinese snacks, especially those trending on international social media, the fair stands out as a must-visit destination for flavor enthusiasts.

As buyers explore the world of playful flavors and innovative treats at the Canton Fair, the event sets itself apart as a showcase of culinary creativity and cultural exchange. With new flavors and snacks constantly emerging, the fair represents not just a marketplace but a dynamic cultural experience, inviting all to celebrate the joy of food.