NĀ KOA Unveils Expanded Kaulele Collection of Luxury Leather Goods with Polynesian Tattoo Art

NĀ KOA Launches New Items in the Kaulele Collection



NĀ KOA, a brand renowned for its premium leather goods, has recently expanded its sought-after Kaulele Collection. Each piece features stunning Polynesian tattoo art created by esteemed Hawaiian tattoo artist Megan Jones. The expansion celebrates not only the beauty of these accessories but also the rich cultural heritage that inspires them.

A Deep Connection to Culture


Founded by Andrea Butter, NĀ KOA is committed to honoring Polynesian traditions through its products. The Kaulele Collection stands out as a unique blend of authentic Polynesian tattoo design and high-quality leather craftsmanship. Each item is not merely a stylish addition to any wardrobe—it's a meaningful contribution to the legacy of cultural art.

Jones’ tattoo, called Kaulele, represents the concept of flying or soaring—an apt metaphor for the brand's aspirations in the fashion industry. The intricate patterns that make up this tattoo, known for their deep symbolism, embody various meanings. Central to these designs is the Manu motif, often depicted in Polynesian art. This bird symbol equates to guidance and direction in one's life, serving as a reminder of the journeys we embark on. Megan explains that this motif is central to the Hawaiian star compass, tying it back to the values of navigation—both physical and metaphysical.

Another prominent feature is the Koru, representing new beginnings and life, stemming from Maori traditions but embraced broadly in Polynesian culture. This unfurling fern is often a symbol of growth, a fitting representation for NĀ KOA's dedication to development and innovation in leveraging cultural elements into fashion.

Additionally, the collection does not shy away from emphasizing community and familial ties through its use of the Lauhala and Niho Mano motifs, which stand for family connections and protection, respectively. Jones elucidates that the Lauhala weaving pattern signifies unity that spans multiple generations, while the shark's teeth design operates as an emblem of security.

One of the most poignant motifs in the line is the Kalo pattern, derived from the taro plant—an important food source in Hawaiian culture. According to Jones, the Kalo represents responsibility, with a focus on honoring the ancestors and caring for future generations. The motifs together craft not just beautiful accessories but also narratives that inspire, guide, and connect the wearers to their heritage.

The Kaulele Collection Details


The Kaulele Collection features various attractive products:
  • - Kaulele Tote: An everyday essential with durable cotton canvas construction, accented with a bold leather stripe showcasing the Polynesian tattoo artwork. Available in three leather colors.
  • - Kaulele Crossbody: A versatile bag that can be worn on the shoulder or across the body—combining practicality with a unique design crafted from sturdy canvas and leather.
  • - Kaulele Clutch Wallet: This stylish clutch combines elegance with organization, allowing for seamless storage of daily essentials. Available in a multitude of leather colors.
  • - Kaulele Zip Wallet: A functional zip wallet, designed to remain sleek and non-bulky yet spacious enough to hold your valuables securely.
  • - Kaulele Small Zip Wallet: Perfect for smaller purses while retaining substantial capacity.

These items are available for purchase on NĀ KOA's website (www.nakoa.com) and at selected retailers across Hawaii, further integrating these cultural pieces into everyday life.

About Megan Jones and NĀ KOA


Megan Jones, a prominent tattoo artist from Kaneohe, Oahu, draws inspiration from Polynesian traditions. Her work embodies intricate symbolism, focused on cultural storytelling through art. With the NĀ KOA line, launched in 2015, Andrea Butter has successfully brought to life a range of leather accessories featuring genuine tattoos designed by awarded artists versed in Polynesian heritage, among others.

Whether you are looking to make a stylish statement or wanting to celebrate your roots, the Kaulele Collection by NĀ KOA presents an opportunity to do both gracefully.

Topics Consumer Products & Retail)

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